Sipp Now Available at fresh&co

sipp gingerblossomPHILADELPHIA, Pennsylvania (October 28, 2015) – Sipp Eco Beverage Co. has announced today that their line of USDA-certified organic beverages, Sipp Sparkling Organics, is now available in all New York City fresh&co locations, distributed through Fischer Foods of New York, Inc.

The healthy quick service chain, which opened in 2010 and currently operates 13 locations in New York City, is now carrying Sipp’s Ginger Blossom, Mojo Berry, Summer Pear, and Lemon Flower flavors.

fresh&co, founded by the ST Management team, was created to fill a need for fast meals using fresh, local ingredients for busy, health-conscious New Yorkers. The restaurant supports local New York charities including No Kid Hungry, Friends of Karen, and City Harvest, as well as local community farms and growers.

“We’re proud to be partnering with fresh&co to bring New York healthier drink options,” said Beth Wilson-Parentice, CEO/Founder of Sipp. “It’s exciting to be expanding our footprint even further into the better-for-you foodservice segment.”

In addition to fresh&co, Sipp can be found in retail chains throughout the US, such as Whole Foods Market, Wegmans, The Fresh Market, Earth Fare, H-E-B, Central Market, Fairway Markets, Balducci’s, Schnucks, Bristol Farms, Jewel-Osco, and many more. Sipp is also sold in restaurants including French bakery Le Pain Quotidien and Mediterranean-style Luna Grill.

About Sipp Eco Beverage Co.:
In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards for packaging and flavors including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Visit to find a location with Sipp near you or to purchase Sipp online.

About fresh&co:
Founded in 2010 by NYC-based ST Management, fresh&co is a destination for chef-inspired, organic, seasonal food that is both nutritious and delicious. With multiple locations throughout Manhattan, fresh&co prides itself on offering an array of vegetarian, vegan and gluten-free menu options that are packed with flavor. From signature chopped salads and homemade soups, to fresh-made sandwiches, quinoa bowls and cold-pressed juices, fresh&co is the go-to spot for hungry New Yorkers who want a healthy meal—fast. fresh&co sources the majority of its ingredients from local farms in the Hudson Valley and Long Island, creating a unique from-farm-to-desk connection. To further its commitment to using fresh, local ingredients whenever possible, fresh&co has taken the Pride of New York Pledge from Governor Cuomo and the New York State Department of Agriculture and Markets. With an eye on protecting the environment, all fresh&co locations are built with eco-friendly materials, and all food packaging is made from plant-based, compostable