IRVINE, CA–(Marketwired – May 03, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU), a healthy beverage provider and maker of children’s beverage, AquaBall, today announced the hiring of veteran consumer packaged goods (CPG) executive, Jeff Culbertson, as the company’s new Vice President of Sales.
Kevin Sherman, Chief Executive Officer of True Drinks, stated, “We are thrilled to have Jeff join the AquaBall team as our Vice President of Sales. His extensive experience in the CPG market and relationships with retailers is a critical addition to the executive team as we expand our market presence. Jeff also brings a wealth of knowledge of the Direct-Store-Distribution sales model and provides the additional energy and drive to push our sales to the next level. We have made significant changes in our sales structure in 2016. Jeff’s attitude and energy will transform our entire sales team.”
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales. He has managed teams with over 280 people and revenue lines in excess of $5 billion. In his most recent vice president role, Culbertson oversaw the Albertsons National Customer Team for Kraft, successfully implementing a new sales model with the 3rd largest grocer.
“Becoming part of a truly entrepreneurial company is one of the main reasons I joined True Drinks,” says Culbertson. “I’m looking forward to taking the lessons I’ve learned while at Kraft to a growing company and being a part of that development and success. The pervasive team atmosphere and drive is contagious…I knew right away that I wanted to be a part of it. That passion, along with the desire to make a difference in children’s health was an added benefit as a parent myself.”
About True Drinks, Inc.
True Drinks is a healthy beverage provider with licensing agreements with Disney and Marvel for use of their characters on its proprietary, patented bottles. AquaBall™ is a naturally flavored, vitamin-enhanced, zero- calorie, dye-free, sugar-free alternative to juice and soda. AquaBall™ is currently available in four flavors: orange, grape, fruit punch and berry. Their target consumers: kids, young adults, and their guardians, are attracted to the product by the entertainment and media characters on the bottle and continue to consume the beverage because of its healthy benefits and great taste. For more information, please visit www.aquaballdrink.com and www.truedrinks.com. Investor information can be found at www.truedrinks.com/investor-relations/. Proudly made in the USA.
FORWARD-LOOKING STATEMENTS Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “if,” “should” and “will” and similar expressions as they relate to True Drinks, Inc. are intended to identify such forward-looking statements. True Drinks, Inc. may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations or the anticipated benefits of the merger and other aspects of the proposed merger should not be construed in any manner as a guarantee that such results or other events will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see “Risk Factors” in True Drink’s report on Form 10-K filed with the Securities and Exchange Commission and its other filings under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.