Diageo Launches Piehole, a Line of Pie-Flavored Liqueurs

Diageo PIEHOLENORWALK, Conn., Nov. 13, 2014 /PRNewswire/ –– Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavors are hot out the oven in PIEHOLE™ – a delicious blend of Canadian Whiskey and pie-flavored liqueur.

PIEHOLE, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors that your pie hole is sure to love: Apple Pie, Cherry Pie and Pecan Pie. Inspired by Grandma’s favorite pie recipes, this new-to-world product line features pie liqueur flavored whiskeys aged between four to eight years and bottled in Canada.

PIEHOLE Apple Pie Canadian Whiskey with flavored liqueur has the sweetness of apple pie filling and baked crust with a hint of cinnamon and clove spice. PIEHOLE Pecan Pie has the distinctive taste of toasted nutty pecans with background notes of bourbon vanilla extract, dark brown sugar, and baked pie crust. PIEHOLE Cherry Pie balances sweet baked cherries with notes of buttery pastry and baked pie crust. At 70 proof (35% ABV), PIEHOLE whiskeys with pie flavored liqueur are perfect for celebrating the fun times in life, so for those enjoying those moments, slice off a shot of delicious PIEHOLE.

“Many people remember that feeling you get when you first taste Grandma’s pies fresh from the oven,” said Kristin Markovich, senior innovation manager, whiskey. “PIEHOLE is our way of bringing that delicious memory to consumers for any fun occasion and we hope people everywhere will open their pie holes to try these three mouth-watering flavors.”

PIEHOLE packaging displays eye-catching Americana imagery reminiscent of an era fondly remembered by just about anyone who has enjoyed their Grandma’s homemade and delicious pies. The bottles boast bold colors of blue, green and red to highlight each fun pie flavor. Each new offering will be sold at a suggested retail price of $14.99 for a 750 mL bottle.

When you take a slice out of PIEHOLE flavored whiskey and toast to the good times in life, please remember to enjoy responsibly.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.