NEW YORK, New York (April 1, 2015) – 1800® Tequila is pleased to announce the next stage of its groundbreaking “Enough Said” campaign. Created by The VIA Agency and entitled “Enough Said Episodes”, the video series will feature Ray Liotta and Michael K. Williams reminiscing on personal stories of struggle, toughness and triumph. Through separate narratives, each man expands on the values inherent to the 1800® drinker – namely, what it means to be effortlessly masculine, unique and impossibly cool.
In the first edition of the video series, 1800® follows brand spokesman and esteemed wiseguy Ray Liotta on a journey through New York City as he discusses his ceaseless pursuit of quality, as both an actor and an 1800® drinker, sharing teeth-cutting anecdotes of his rise in the industry. Following Ray is Michael K. Williams, famous for his tough, antiheroic “Omar” on the critically acclaimed HBO series “The Wire”. In his video, Williams reflects and riffs on the ice-cool machismo he learned growing up in Flatbush, Brooklyn.
“‘Enough Said Episodes takes the 1800® drinker on a journey through time in the lives of two spirits resolute in their masculinity and personal style,” says Greg Smith, Chief Creative Officer at The VIA Agency. “This video series champions the true spirit of1800® – not settling for less than the highest standard in 100% blue agave tequilas.”
The uncompromising epitome of masculinity in the® Tequila channels the spirits of Ray and Michael through the campaign to exhibit its own effortlessly cool personality. Made from 100% blue agave, 1800® Silver Tequila is double distilled, and a special selection of white tequilas is blended together for added complexity and character. The result is a super-premium tequila with a smoother, more interesting flavor than most on the market. 1800® Silver Tequila exhibits a unique, “pale yellow diamond” color character. Born of 100% pure blue agave grown on family-owned ranches and bottled in Jalisco, Mexico, 1800® Silver Tequila possesses a round, medium-bodied palate with sweet prune, roasted pepper and delicate spice flavors finishing with a long sweet fruit and pepper fade.
About 1800® Tequila:
1800® Tequila is the United States’ best-selling super-premium tequila, renowned for being expertly aged and consistently smooth. Named after the year it was created, 1800® Tequila is made from 100% blue agave grown on family-owned ranches and bottled in Jalisco, Mexico. Each bottle of 1800® Tequila is double distilled for superior drinkability. The complete 1800® Tequila portfolio includes 1800® Silver, 1800® Reposado, 1800® Añejo, 1800® Coconut, 1800 Milenio®, 1800 The Ultimate Margarita®, and Essential 1800®Artists Series. 1800® Tequila is available nationwide at most exclusive bars and retailers. 1800 is a registered trademark of Agavera Camichines, S.A. de C.V.
About Proximo Spirits:
Proximo, which translates as “next” in Spanish, is a privately owned company formed in 2007 and based in Jersey City, NJ. Proximo is a leading producer, distributor, importer and marketer of prized spirits in the United States, representing many premium brands including Jose Cuervo® Tequila, Three Olives® Vodka, 1800® Tequila, The Kraken® Black Spiced Rum, Maestro Dobel® Tequila, Gran Centenario® Tequila, Ron Matusalem® Rum, Boodles® British Gin, El Zarco® Tequila, Hangar One® Vodka, Stranahan’s® Colorado Whiskey, TINCUP® American Whiskey and Bushmills® Irish Whiskey.
ABOUT THE VIA AGENCY
The VIA Agency is an independent full-service marketing, advertising and digital agency that helps clients solve their most difficult marketing problems via creativity and innovation. Founded in 1993, the Portland, Maine-based VIA Agency offers a fresh perspective and distinguished record of creating the right ideas for clients and a legacy of reinvigorating brands. Named by Advertising Age and Creativity as 2011 Small Agency of the Year, The VIA Agency attracts national talent and blue-chip brands, and counts Sam’s Club, Unilever, Perdue Farms, Harvestland, Welch’s, Proximo, and People’s United Bank among its clients. To learn more about The VIA Agency and its thought leaders, please visit our website<http://www.theviaagency.com/