Rockstar Energy Drink

Product Type:Functional: Energy Drink: Diet; Container: 12 oz Can
BevNET Review: We’ve seen a lot of energy drinks attempt to target the female demographic, but most fall flat by using branding that borders on patronizing. Rockstar Pink, on the other hand, seems to hit the nail on the head, starting with a clean pink can that even includes an attached straw (so you don’t smear your lipstick). There’s no mention of it being for women – you won’t even find the word “Pink” on the can. Still, it’s pretty obvious who this drink is for. Inside the can, the zero sugar formulation (it does have 10 calories – presumably from the added juice) is quite pleasant, drinking like a mellow diet CSD rather than an energy drink. The flavor is a berry citrus flavor, with moderate levels of sweetness and carbonation making for a clean and crisp drinking experience. Functionally, the drink contains B vitamins, caffeine (120mg), taurine, and ginseng – so expect this drink to pack a punch that’s on par with other Rockstar products. Overall, a very well executed product that’s our favorite female targeted energy drink to date.

Product Type:Functional: Recovery and Hangover; Container: 16 oz Can
BevNET Review: Building on the success of the Lemonade Rockstar Recovery (which won BevNET’s Best of 2010 award for Best Energy Drink), the new Orange variety is an extremely enjoyable energy, recovery, and hydration drink. Featuring 3 percent orange juice, the fruit flavor is very accurate and enjoyable. Utilizing a non carbonated formulation that’s sweetened with ace-K and sucralose, the product is smooth and thirst quenching (thanks to added electrolytes). However, it doesn’t skimp on the energy front, with taurine, ginseng, B vitamins, and caffeine (80mg per serving). Packaging is a 16 oz. can, which has a vibrant orange paint job. The glossy black top to the can makes the product look very polished, while the clean graphics and lettering helping bolster the overall appeal of the product. Overall, another very strong entry from Rockstar that’s our new favorite of the brand.