New Beverage Showdown Semifinals
The New Beverage Showdown, Presented by Coca-Cola North America’s New Revenue Streams, is the beverage industry’s premier beverage brand pitch competition. The 28th edition took place during BevNET Live NYC 2026 on June 10-11 in New York, NY.
12 emerging beverage brands pitched in the semifinal round, including Shinzo, Lyflo, Disco Fizz, Purple Drop, BRAUSE, Cabu Latte, Gingerbug, Umma Juice, Flying Ostrich, Lemonday, Dirty Virgo, and Dad Grass.
