Year: 2007

Cytosport Signs NBA Star Brandon Roy to a Two-Year Deal

Benicia, Calif. December 4, 2007: CytoSport Inc., maker of Muscle Milk® and Cytomax®, has entered a multi-year agreement with the unanimous 2006-07 NBA Rookie of the Year Brandon Roy of the…

Review: Adina Miracle Fruits

Adina searched the remote corners of the world to find miracle fruits packed with wondrous nutrients and bursting with flavor. Available in three flavors.…

Review: Grapze

Purple Heart Beverages, LLC, is pleased to introduce their premier product, GRAPZE. Featuring 100% all natural concord grape juice concentrate and certified organic white tea with just a pinch of…

Xyience Fires Sales Staff

It grew fast, hefted onto the shoulders of ultimate fighters. But the energy drink company Xyience might be crumbling faster than some of the opponents of Chuck Liddell. Xyience, the…

Review: Vita Coco Tangerine

Vita Coco has added a new Tangerine flavor to its lineup of coconut water beverages. Each flavor is made with Brazilian coconut water and fruit juice — no added sugar.…

Review: Bloom Energy Drink

Bloom Energy from Del Monte is a new kind of energy drink: a healthy energy drink that tastes great. Bloom Energy is made with stuff like real fruit juice, antioxidants,…

Gatorade inventor passes away

JACKSONVILLE, Fla. — Dr. J. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He…

The Switch Effect by Mike Gilbert disappoints

The story of The Switch is not a new one to anyone who has been in the beverage industry for the past few years.  The company started from relatively humble…

Mix1® Beverage Company Names Joelle Hoffman VP of Sales

@@img1 BOULDER, Colo. (Nov. 27, 2007) – mix1® beverage company, an emerging leader in the functional beverage category, announced today the hiring of Joelle Hoffman as vice president of sales. …