Full Throttle Energy Drink announces launch of new Full Throttle Hydration
ATLANTA, July 2, 2008 – Once again, Full Throttle is inviting guys to “Go Full Throttle or Go Home” – this time with the launch of Full Throttle Hydration, a…
Year: 2008
The Flow: Potent mixer, Pepsi’s globe
FINANCIAL NutriPure Beverages, Inc. announced that it has signed a Letter of Intent with XND Technologies, Inc. setting forth the parameters under which NutriPure will acquire 100% of the stock…
Review: Flash Power Sugar Free
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Energy drink growth slows, Monster continues to gain
Year over year energy drink demand for June climbed 15-18 percent in convenience and gas stores, and 20 percent in Wal-Mart stores, according to Longbow Research Analyst Alton Stump. Last…
Coke settles $137m lawsuit filed by investors
The Coca-Cola Company agreed to pay $137.5 million to settle a lawsuit with investors that claimed company officials misrepresented or omitted information in statements, which caused inflated stock prices, the…
Introducing new Sun Shower Light ‘N Healthy Super Juice Beverages
ORLANDO – July 7, 2008 – Looking for a nutritious, tasty and refreshing new beverage that is also low in calories? You say there is no such thing? Sun Shower™…
Review: ALO
ALO is a brand new line of refreshing drinks infused with real chunks of aloe vera pulp, a fine source of vitamins and essential amino acides. ALO drinks are all…
Review: Appletiser
The not-so-secret to Appletiser’s taste is the single ingredient: 100% pure juice. The taste and aroma are then further enhanced by a delicate touch of sparkle. Also available are Peartiser…
IFT – Dreaming of an Uncloudy Whey
VIEW THE IFT 2008 PHOTO GALLERY HERE>> Protein manufacturers have a tough road to travel – they want to stand out in a crowd, but they don’t want to stand…
CSPI urges crackdown on functional claims
Kraft’s Crystal Light Immunity Berry Pomegranate drink falsely claims that its vitamins A, C, and E will help “maintain a healthy immune system,” charges the Center for Science in the…
Review: Crayons Sport
Just launched in March 2008, Crayons sports drinks are the first all natural, HFCS free line of sports drinks specifically designed for active kids on and off the playing field.…
Fancy Food Summer 2008 recap
VIEW THE SHOW GALLERY HERE>> The 2008 Summer Fancy Food Show took place at the Javits Center in Manhattan from June 29-July 1. Over 75 beverage companies were among the…
Sweet Leaf announces new flavors, board member
Fancy Food Show, Jacob K. Javits Center, New York, NY, June 29, 2008-Proving that there’s plenty brewing at Sweet Leaf Tea, one of the fastest-growing, ready-to-drink beverage companies in the…
Starbucks to close hundreds of stores
Starbucks – that company that stands at the curious intersection of coffee house, RTD brand and beverage retailer – will close 600 company-owned stores. The company said most of those…