Louis Latour Elevates Eléonore Latour To Chief Brand Officer

BEAUNE, France, Jan. 28, 2026 – Maison Louis Latour today announced that Eléonore Latour has been named Chief Brand Officer, a newly created role that underscores the family-owned Burgundy producer's continued investment in long-term brand stewardship and global growth. A twelfth-generation member of the Latour family, the 28-year-old Ms. Latour will play a central role in shaping the maison's reputation and strategic direction worldwide in partnership with CEO Florent Latour.

Ms. Latour is charged with overseeing all facets of brand expression and positioning, ensuring cohesion across consumer marketing and trade communications. She'll continue with her current responsibilities of working with growers, reinforcing the essential link between Maison Louis Latour's vineyards, wines, and the way they are presented to the world.

Ms. Latour joined Maison Louis Latour as vice president in 2023.

"Eléonore brings both deep family heritage and a modern perspective to the business," said Florent Latour. "Since formally joining the company, she has demonstrated an exceptional ability to communicate our values, our terroirs, and our wines with clarity and conviction. This new role reflects our confidence in her leadership as we continue to invest in the strength and relevance of the Louis Latour name worldwide."

Ms. Latour is the first woman from the Latour family to join the company in an executive capacity. After passing the Paris Bar exam with a focus on business and commercial law, she followed in the footsteps of her father, Louis-Fabrice Latour, who served as Maison Louis Latour CEO from 1999 to 2022.

"Some of my earliest and most meaningful memories were formed at Domaine Louis Latour," said Ms. Latour. "It is a privilege to help preserve our vineyards, our wines, and our heritage, while also ensuring that Maison Louis Latour continues to resonate with today's trade and future generations. I am honored to take on this role and to further strengthen the maison's foundations for the years ahead."

About Maison Louis Latour

Founded in 1797 in the Côte de Beaune and located on 120 pristine acres in East Central France, Maison Louis Latour is dedicated to showcasing the true terroir of Burgundy, with a deep commitment to sustainable production and the well-being of its fellow growers and producers. Independent and family-owned and -run since its founding more than 225 years ago, Maison Louis Latour today expertly combines innovation with tradition. The company is the only Burgundy winemaker to operate its own cooperage, producing 3,500 barrels annually, each providing perfect control of the interaction between the oak and wine inside. Louis Latour's mastery of Pinot Noir and Chardonnay is evident in the more than 120 wines it releases in a typical year, from some of the world's most highly regarded Grand Crus to a host of other well-balanced whites and reds that invite exploration by a range of wine enthusiasts.

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