Review: Top Gun
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Month: December 2009
5-Hour founder explains common sense approach
Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts against convention by dispensing with consultants, employing “trunk-slammers” (small…
The Flow: Inside Coke’s VEB unit; Coconut water due for shift
ON TOP BevNET Live: VEB Chief Explains Coke’s Innovation Push – With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof…
Explosively Popular drank Beverage Chills Out New England – Joining Ranks with Polar Beverages
HOUSTON and BOSTON, Dec. 10 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with Polar Beverages, to bring…
Ginger Ale to Compete With Over the Counter Drugs
Ginger Ale to Compete With Over the Counter Drugs Company”s Decision Comes After Years of Hearing From Customers” Medicinal Uses of Their Reed”s Ginger Brews and Numerous Medical Studies Validating…
BevNET Live: Coke VEB Presentation
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Coconut Water Makers See Change in New Year
Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Vita Coco founder Michael…
BevNET Live: VEB Chief Explains Coke’s Innovation Push
By John Craven With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales…
Amcor’s New Hot-Fill Bottle Technology Delivers Significant Lightweighting Benefits
MANCHESTER, Mich., December 9, 2009 – Amcor PET Packaging, the world’s leading producer of PET packaging, has unveiled a new patented hot-fill bottle technology that significantly reduces weight and cost…
PepsiCo Reaches Agreement to Distribute Certain Dr Pepper Snapple Group Brands
PURCHASE, N.Y., Dec. 8 /PRNewswire-FirstCall/ — PepsiCo (NYSE: PEP) said today that it has reached an agreement with Dr Pepper Snapple Group, Inc. (DPS) to manufacture and distribute certain DPS…
Maker of RelaxZenT Launches First Relaxation Beverages Designed to Calm air travelers at BevNET Live 2009
Los Angeles (PRWEB) December 8, 2009 — Peaceful Remedies, LLC, the Shrewsbury, N.J. creator of RelaxZen™ Relaxation Beverages, has launched RelaxZen™ DAY FLIGHT and RelaxZen™ NIGHT FLIGHT, the first relaxation…
Maker of RelaxZen Launches RelaxZen SPORT – The World’s First Relaxation Beverage Designed for Athletes
Los Angeles (PRWEB) December 8, 2009 — Peaceful Remedies, LLC, the Shrewsbury, N.J. creator of RelaxZen™ Relaxation Beverages, has launched RelaxZen™ SPORT, the world’s first relaxation beverage designed to improve…
Bond Laboratories Expands Southwest Presence with Strategic Miller Distributor in Austin
OMAHA, Neb.–(BUSINESS WIRE)–Bond Laboratories, Inc. (OTCBB:BNLB), a premier marketer of healthy food and beverage products, today announced the addition of Centex Beverage, Inc. to its Fusion Premium Beverages product distribution…
Whole Foods to Carry Vuka In Denver, Boulder And Ft. Collins Locations
DENVER, December 8, 2009 – Vuka’s four sparkling and juice-based energy drinks – Awaken, Think, Workout, and Renew – are now being sold at eleven Whole Foods locations in Denver,…