The Flow: Inside Coke’s VEB unit; Coconut water due for shift


  • BevNET Live: VEB Chief Explains Coke’s Innovation Push – With a surprising number of new beverage brands to choose from, Coke’s newest innovation unit has to see proof of concept — about $10 million in sales — before it will invest in a company. Link
  • Coconut Water Makers See Change in New Year – Coconut water, a product category currently surging as a result of the intense marketing efforts of three highly motivated firms, is poised for change in 2010. Link
  • PepsiCo said that it has reached a $900 million agreement with Dr Pepper Snapple Group, Inc. to manufacture and distribute certain DPS products following completion of PepsiCo’s acquisition of its two anchor bottlers. Link
  • Costco Wholesale Corp. will resume stocking products from The Coca-Cola Co. Inc. effective Monday, Chief Financial Officer Richard Gallanti said. Link


  • Campbell Soup Company announced the addition of V8 V-Fusion in 8oz. cans to its North America Foodservice division to expand its line of beverages that meets the Alliance for a Healthier Generation’s nutritional requirements for products served in schools. Link
  • Good Vibes for You is launching a U.S. bottled water with a pH of 7.7 using biodegradable and recyclable bottles. Link
  • Fresh Harvest Products, Inc. announced the development of an organic, natural energy shot. Link
  • Peaceful Remedies, LLC launched RelaxZen SPORT at BevNET Live 2009. Link The company also launched RelaxZen DAY FLIGHT and RelaxZen NIGHT FLIGHT. Link
  • Reed’s, Inc. announced that it will begin producing new products designed to compete with existing over-the-counter medicines. Link


  • KroniCo LLC, announced that Kronik Energy will now be available at Danny’s Family Car Wash. Danny’s is a 20 year-old, family-owned chain with 13 locations throughout Arizona. All Danny’s Family locations will carry the following Kronik Energy varieties: Blue Citrus, Blue Citrus Low-Carb, Vengence, Vengence Low-Carb and Entourage.
  • Simplifast is now available at all Better Health Stores in the greater Detroit, Lansing and Ann Arbor areas. Link
  • Sick Tea announced that it recently added distribution with Natural Direct in Chicago.
  • Lifeway Foods Inc. said it will now begin selling its products in 7-Eleven stores. Link
  • XYIENCE announced that Xenergy Xtreme is now on the shelves in Mac’s stores in Ontario and 7-Eleven convenience stores spanning Ontario to British Columbia. Link
  • Play Beverages, LLC announced that it has signed distribution agreements in New York with Harold Levinson Associates and Pure Water Solutions, Inc., both of Farmingdale, and in Southern New Jersey with Beverage Incubators of Egg Harbor Township. Link
  • Skinny Nutritional Corp. announced today that Skinny Water is now available at all 76 Tops Friendly Markets locations. Link
  • Vuka announced that its products are now being sold at 11 Whole Foods locations in Denver, Boulder, and Fort Collins. Link
  • Bond Laboratories, Inc. announced the addition of Centex Beverage, Inc. to its Fusion Premium Beverages product distribution network. Link


  • Corporate Accountability International said that Massachusetts spent nearly half a million dollars on individual bottles of water and water coolers during the past fiscal year. The group also said state agencies in Vermont spent $205,833 on bottled water Link, and Pennsylvania spent $400,000 for bottled water this year, part of $669,000 its budgeted to drink between 2008 and 2011. Link
  • The International Bottled Water Association‘s consumer website,, released a new, 2 1/2 minute YouTube video, entitled “How Safe is Bottled Water?” which highlights the key similarities and differences between bottled water and tap water regulations. Link
  • Nestle Waters North America said it supports Sen. Frank Lautenberg’s (D-NJ) call for federal standards to require disclosure by all bottled water manufacturers of water sources and test results concerning water quality. Link


  • XYIENCE and HESS Express are co-sponsoring a promotion that will let Ultimate Fighting Championship fans on the East Coast have the chance to win a UFC weekend-for-two prize package. Link
  • Welch’s, through its Harvest of Help program teamed up with Feeding America to provide one million servings of 100 percent juice. Link
  • PepsiCo opened its interactive store, where consumers can shop for contemporary and vintage collectibles, accessories and apparel, and read the latest Pepsi news. Link
  • The Coca-Cola Co., Inc. is sending trucks to stores across the country where consumers can get their photo taken with Santa Claus. Link
  • The Coca-Cola Co., Inc. is partnering with Paramount to develop a line of It’s a Wonderful Life apparel, glassware and holiday gift items for 2010. Link
  • Avatar will be tied to Coke Zero in more than 30 countries and is the second global movie marketing deal for The Coca-Cola Co. Inc. in as many years, reports the Atlanta Journal-Constitution. Link
  • The Gatorade Company, in collaboration with ESPN RISE, announced Malcolm Jones of Oaks Christian School (Westlake Village, Calif.) as its 2009-10 Gatorade National Football Player of the Year. Link


  • Scientists from the University of Cincinnati’s psychiatry department carried out a study which involved 12 people with early memory loss drinking pure 100 percent Concord grape juice for 12 weeks. The study suggested that drinking purple grape juice can reduce or reverse memory loss. Link
  • A new therapy combining a chemical commonly found in green tea with another has been found effective in preventing and destroying amyloids, involved in fatal brain disorders such as Alzheimer’s, Huntington’s, and Parkinson’s diseases, according to scientists at Boston Biomedical Research Institute and the University of Pennsylvania. Link


  • TV station KSL in Utah aired a story on drank – which is not yet available in that state. Link
  • The Connecticut Post recently ran an article highlighting Nestle Waters North America’s “Born Better” campaign. Link
  • Fall River, Mass.’s The Herald News published an article highlighting the efforts of Native Water LLC to bottle local water. Link
  • BusinessWeek featured Vita Coco and its founder, Mike Kirban, in an article about financing you business when banks are still tight on credit.
  • Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola Co. Inc. sat down with eMarketer to discuss Coke’s social media strategy. Link
  • Brandweek highlighted the efforts of The Coca-Cola Co. Inc. and Crystal Light in an article about brands partnering with bands for marketing efforts. Link
  • Newspapers are wondering why Gatorade is getting rid of its Tiger: Focus line, but PepsiCo officials say the decision was made before issues arose with the golfer’s personal life. Link


  • Distributor Blue Gem Enterprise has signed a letter of intent to acquire Title Beverage Distribution, the exclusive distributor of Title sports drink. Link
  • Vermont Pure Spring Water will lease 23,966 square feet of space in Canton, Mass., reported the Boston Globe. Link
  • Pepsi Bottling Ventures LLC announced that it has completed its acquisition of Pepsi Cola Bottling Company of Conway-Myrtle Beach Inc., the Pepsi-Cola franchise bottler based in Conway, S.C. The financial terms of the transaction were not disclosed. Link


  • Amcor PET Packaging unveiled a new patented hot-fill bottle technology that reduces weight and cost while offering better performance than competitive hot-fill alternatives. Link


  • Red Bull might get banned in some European schools. Link


  • The Coca-Cola Co., Inc. was honored with the 2009 NASCAR Marketing Achievement Award. Link
  • Coca-Cola Enterprises received the National Keep America Beautiful Award for its hybrid truck fleet. Link


  • The Board of Directors of The Coca-Cola Co., Inc. announced two officer elections: Ceree Eberly, senior vice president, chief people officer, and Chris Nolan, vice president and treasurer. Eberly, a 19-year veteran of the Company, was recently promoted to chief people officer, with responsibility for leading the Company’s global People Function (formerly Human Resources). Nolan was elected as vice president and to the position of treasurer, succeeding David Taggart, who stepped down from the role due to health reasons. Ms. Eberly’s election is effective April 1, 2010, as she transitions back to the U.S. and Mr. Nolan’s election is effective immediately. Link
  • Green Mountain Coffee Roasters named Douglas N. Daft to its board. Daft will also join the Compensation Committee. Daft is a former chairman of the board and CEO of The Coca-Cola Co., Inc.


  • A spectacular crop circle design landed a Rural Retreat artist an international award. Called “Taurus in the Rye,” the large-scale piece was a replica of the Red Bull can. Link