Canoga Park, CA (August 1st, 2017) – UPTIME Energy has quickly become the fastest-growing energy drink brand in the U.S., disrupting the $17 Billion category with a unique perspective on energy. While the rest of the category has been focused on “extreme energy,” UPTIME is staking its claim on premium energy with a balanced boost, delivering a new energy experience that works for real consumers’ lifestyles. The result is explosive growth, up 1,559% from under $1MM to over $14MM in the past twelve months.
Since its U.S. introduction in the late 1990s, the energy drink market has been viewed as hyper-masculine, fueled by action sports and extreme party lifestyles; UPTIME has changed the way energy is presented and consumed. UPTIME’s tall, slender, resealable aluminum bottle and minimalist design stands out on the shelf against a sea of similar-looking extreme energy drinks. This alone opens up the category to those outside of the traditional energy drink consumer audience. The clean ingredient panel also takes a more minimalist approach, featuring one fifth the ingredients of other leading energy drinks. In this short period of time, consumer research from a leading convenience retailer already shows that UPTIME’s take on energy is resonating with new audiences.
“Energy should feel like you. We believe that energy drinks should help you be your best self and restore your inherent energy and focus,” said Carrie Kim, Chief Creative Officer of UPTIME Energy Inc. “Our consumer feedback already shows that consumers agree and appreciate our approach to energy. The UPTIME experience is resonating with a previously-alienated and lapsed audience, including women and those in the workplace seeking energy.”
“I discovered UPTIME out of a personal need for clean and balanced energy to get me through my insanely busy and long days,” said Benjamin Kim, CEO of Uptime Energy. “I soon realized UPTIME’s potential for mass appeal, as it is meeting a consumer demand that had previously been left unanswered. The early results have been overwhelmingly positive, as UPTIME is already outselling established industry competitors in stores where they directly compete.”
UPTIME provides a more balanced feel without the typical energy spike or crash that comes with other energy drinks, leading to the tagline: “How Energy Should Feel”. Each can is sold in a premium, sleek packaging and filled with a light, refreshing citrus taste that everyone can enjoy. At $2.99 per 12 oz. bottle, UPTIME is currently available in Original and Sugar-Free nationwide at 7-Eleven and other major convenience stores, as well as online at www.uptime.energy.
For product samples and/or press inquiries please contact Sheldon Bachan at sheldon@co-opagency.com or Aureal Cordero at aureal@co-opagency.com.
About UPTIME
Launched in July 2014, UPTIME Energy Inc. is an energy drink and one of the fastest-growing beverage companies in the United States. UPTIME is committed to delivering “How Energy Should Feel” to its consumers because it restores energy and enhances focus with a steady stream of energy that doesn’t spike or crash. The first-to-market in premium energy, both UPTIME Original and Sugar-Free are non-GMO, gluten-free, sodium-free, and are infused with premium ingredients like Ginseng, Gingko Biloba, and CoQ10, making it functional and delicious for the everyday heroes: working mothers, young professionals, and after-work athletes. For more information, visit www.uptime.energy.