Non-alcoholic beverage sales continued to tick back up in the latest two-week period ending September 21, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research. Sales gains were driven by “stronger” volume growth paired with “slightly softer” pricing.
- Total dollar sales rose 5% in the two-week period, compared to 3.5% in the four-week period and 2.7% in the 12-week period.
- Volume growth jumped 3.8% in the two-week period, an improvement over 1.3% for the four-week period.
- Average pricing was 1.1%, falling slightly from 2.2% in the four-week and 1.8% in the 12-week period.
CSDs
Carbonated soft drinks sales grew 7.5% and 6.5% in the two- and four-week periods. Volumes improved minimally to 1.8% in the last two-weeks compared to 1.5% in the four-weeks. Pricing was 5.6%, up from 4.9% in the 4-week period.
The Coca-Cola Company dollar sales were 7.4% (4.8% for four-weeks) with volume increased 1.6%, down from 2.7% for four-weeks, with pricing rising 5.6% (4.9% for four-weeks). PepsiCo reported sales up 3% (2% for four-weeks), volume fell 1.4% (-2.6%) and average pricing rose 4.4% (4.8%). Keurig Dr Pepper (KDP) showed the most improvement of the big three soda makers with dollar sales elevating to 8.1% (6.9%), volumes 3.2% (3.1%) and pricing 4.7% (3.7%).
Poppi continued its triple-digit progression with 159.5% in the 2-week period (153.7%), volume 162.3% (163.8%) and pricing down 1.1% (-3.9%). Sugar-free soda maker Zevia saw sales rise into the green at 3.4% (-1.3%) as volume up 8.3% (0.1%) and pricing down 4.6% (-1.4%).
Energy Drinks
In energy drinks, dollar sales were relatively flat at 3.3% in the last two week period and 3.2%in the four-weeks. Volume was 1.1% and 1.3% in the two- and four-week periods while pricing ticked up to 2.2% from 1.9% in the four-weeks.
Category leader Monster Energy (excluding Bang) posted dollar sales dropping 1.5%, improving from -2% in the four-week period, volume fell 3.2% (-4.1%) and average pricing up by 1.8% (2.2%). Red Bull’s reported sales increasing 6.9% (6.2%), volume was nearly flat 0.1% (-0.6%) and pricing up 6.8% (6.9%).
Celsius sales climbed 7.2 (6.5%) with double-digit volume growth 14.4% (13.1%) and pricing down 6.3% (-5.8%). Pepsi’s Rockstar and MTN Dew brands continued to decline in dollar sales (-20.7%), volume (-19.5%) and pricing (-1.5%).
Performance energy brands showed continued sales strength. Nutrabolt’s C4 (7.4%), Alani Nu (60.9%) and GHOST (17.6%) in the two-week period, while PRIME (-62.8%), Starbucks (-95.3%) and A Shoc (-88.5%) all followed a downward trajectory in the two-week period.
Bottled Water
Bottled water sales rose 4.7% in the two-week period, improving from 0.8% in four-weeks. Volume sales also jumped to 6.2% from 1.9 in the four-weeks while pricing declined 1.4% (-1%).
Private label products were up 7% in the two-week period accelerating from 3% in four-weeks, volume also was positive at 8.6% (4.4%) and average pricing dropped 1.5% (-1.3%). BlueTriton Brands dollar sales followed the category trend up 6.5% (1.5%) with volume increasing 5% (0.2%) and average pricing rising 1.5% (1.7%).
Other tracked bottled water brands reported mixed results in dollar: Coca-Cola (-0.9), PepsiCo (3.6%), Fiji (-7.9%), Nestlé Holdings (-3.2%), CG Roxane (5.5%), KDP (-8.5%), Danone North America (7.6), Niagara Bottling (3.4%), Hint (-3.2%) and Liquid Death (-11.6%) in the two-week period.
Sports Drinks
Sports drinks dollar sales slid 0.5% in the two-week period improving on -2% in the four-week period. Volume sales were also down 1.9% (-3.3%) as average pricing rose 1.4% (1.3%).
PepsiCo’s Gatorade grew sales 1% in the two-week period (up from -1.7% in four-weeks), volumes fell 1.9% (-4.4%) and average pricing grew 2.9% (2.8%). BodyArmor and Powerade (Coca-Cola portfolio brands) sales was up 0.6% (-0.2%) with volume down 2.6% (-2.1%) and average pricing up 3.3% in the two-weeks versus 2% in four-weeks.
PRIME sales struggled further, down 47.1% in the two-weeks (-42.3%) as volume sales also continued to fall 39.2% (-34.7%) and average pricing down 12.9% (-11.7%).
Electrolit showed the most improvement in sales (26.6%) and volume (26.5%) across tracked brands while pricing remained nearly flat at 0.2%.
Sparkling Water
Sparkling water category dollar sales rose 8.5% in the two-weeks (7.2%) as volume grew 5% (3.4%) and pricing elevated 3.3% (3.6%).
Talking Rain’s Sparkling Ice reported sales down 0.4% while National Beverage Corp’s LaCroix also fell 2.9% in the two-week period. Private label sales improved to 9.7%.
Nestlé Holdings (3.1%), The Coca-Cola Company (22.9%), Polar (2.3%), PepsiCo (3.1%), Spindrift (27%), Waterloo (19.6%) and Liquid Death (18.6%) all posted positive dollar sales.
RTD Coffee
Ready-to-drink coffee sales declined 2.7% in the two-week period, versus -3.2% in the four-week period. Volume sales were also down 6.5% (-5.9%) and average pricing ticked up 4.1% (2.9%).
Starbucks dollar sales slid down 5.7% in the two-weeks (-6.2% in four-weeks), volume sales fell further to 10.6% (-10.2%) and pricing improved 5.5% (4.5%).
Danone North America’s STOK grew dollar sales by 6.2% in the two-week period (4%) and Black Rifle Coffee Company increased 4.7% (4%).
Coca-Cola improved sales(4.6%) while Califia Farms (-9.4%) and Super Coffee maker Kitu Life (-32.9%) both posted declines.
Coconut Water
Coconut water increased dollar sales growth 17% in the two-week period, up from 14.1% for the four-week period. Volume sales rose 17.7% (14.7%) and average pricing slipped 0.6% (-0.5%).
Dollar sales climbed for category leader Vita Coco to 6.6% (versus 2.9% for four-weeks). All of the other tracked brands in the category reported sales growth as well: Harmless Harvest (20.1%), Goya (37.4%), private label products (18.7%), C2O (29.5%), Sun Hing Foods (5.3%) and Brooklyn Bottling Group (41.1%).