From brand updates to new products to emerging trends, BevNET has you covered for all things Natural Products Expo West 2025. Follow all our coverage right here.
Pop & Bottle
Even as Pop & Bottle’s new Strawberry Matcha hits stores, there’s more innovation in the pipeline: the brand’s Expo West booth featured a new double-strength oat milk latte (120mg caffeine) in 8 oz. cans. For more information, visit popandbottle.com.
Swoon
Having created zero-sugar versions of lemonade, peach tea and lemon tea, Swoon is turning its attention to green tea next with a 12 oz. SKU positioned as a light energy boost for anytime of day. For more information, visit tasteswoon.com.
Humm Nitro
While other kombucha brands are expanding out of the category, Humm doubled-down on kombucha at Expo West with a slate of new innovation, including a two-SKU nitro-infused line in 12 oz. cans in two flavors: Orange Dream Pop and Blackberry Vanilla. The frothy, creamy texture is the big appeal, but there’s also L-theanine for added functionality. For more information, visit hummkombucha.com
Humm Probiome
As it seeks to champion kombucha’s health benefits, Humm is showcasing a new “triple probiotic formula” for its kombucha, dubbed Probiome, with three strains for gut, immune and everyday stress support. The refrigerated line was previewed in 16 oz resealable aluminum bottles in Mango Lemon and Ginger Lime flavors. For more information, visit hummkombucha.com.
Naked Life
Australian mocktail maker Naked Life showcased its full lineup of adult non-alcoholic beverages at Expo West, all of which take direct inspiration from familiar cocktails. The drinks are available in 4-packs ($9.99) at retailers like Sprouts, Total Wine and Wegmans. For more information, visit nakedlifespirits.com.
Not Rocket Science
Can spiced chai, mango lassi and bottled gazpacho all exist in the same lineup? Seems like an obvious ‘yes’ from Not Rocket Science, operating out of India. At Expo West, the brand showcased a broad range of high protein (19 grams) plant-based beverages — including the aforementioned SKUs — now heading to the U.S. market. For more information, visit notrocketscience.in
Not Beer
It’s still not beer, but now more than ever. The Texas-based brand used Expo West to highlight its expansion into flavored sparkling water, with Lemon Lime, Black Cherry and Red White & Blue flavors (plus one unflavored) in 16 oz. cans. For more information, visit enjoynotbeer.com.
BEAM
Powdered supplement maker BEAM has refreshed and retooled its 12 oz. non-carbonated green drink Be Amazing, dropping its original “greens-on-the-go” name to simply “greens.” For more information, visit shopbeam.com.