In today’s food and beverage market, a drink is no longer just a drink. A rise in health-conscious living means that growing numbers of people are turning to functional beverages to boost their wellbeing. So, if you’re looking for the next generation of health refreshments, it’s time to give Wild Noni’s noni-infused drink a try.
Derived from the fruit of the Morinda citrifolia tree, which is common to the Pacific Islands, Southeast Asia and tropical regions of Australia, noni juice has a long history as an ingredient in traditional medicines. However, its bitter natural flavor means that noni’s transformation to a sought-after super drink has been a while in the making.
Now, thanks to up-and-coming beverage company Wild Noni, noni juice is finally making its way to the global stage. Wild Noni is the first to take pure noni juice and blend it with natural ingredients, creating a tropical, thirst-quenching flavor bomb that’s both accessible and desirable to a mass audience.
But what makes Wild Noni such a standout, and why are consumers making the switch to this revolutionary noni-infused drink? Here’s everything you need to know about this one-of-a-kind functional beverage.
The gut health revolution
Functional beverages are big business — according to Forbes, the global market is expected to be valued at $339.6 billion by 2030. These non-alcoholic drinks contain added ingredients that are designed to boost health and performance outcomes. Depending on the category, beverages can be loaded with goodies such as prebiotics, probiotics, vitamins, minerals and amino acids, all of which offer additional health benefits beyond basic hydration.
In the crowded supermarket fridge, functional beverages that promote gut health remain in particularly high demand. In 2022, the digestive health products market was valued at just shy of $48 billion. These numbers are only expected to grow as even greater numbers of people turn to functional beverages in an effort to level up their health.
But not all gut health drinks are created equal. The two main types — probiotic drinks (like kombucha) and prebiotic drinks (like noni juice) — have very different functions when it comes to maintaining digestive wellbeing. Probiotics contain living organisms that help the gut function, while prebiotics are fibres that feed the good bacteria in the gut.
While both are beneficial from a health perspective, probiotic drinks are falling out of favor. That’s because the fermentation process used to achieve their distinctive taste and health-enhancing properties has been linked to a range of unpleasant side effects like bloating and headaches, as well as to histamine intolerance. Due to the live cultures they contain, probiotic drinks should also be kept in the fridge — a headache for retailers with limited cold space.
Prebiotic drinks are here to stay
By contrast, prebiotic drinks improve digestion without the risks associated with fermentation. Even among other prebiotic-rich products, noni juice is a standout. It’s packed full of antioxidants (like vitamins A and C) and other vitamins and minerals like potassium.
Such a medley of natural ingredients has led researchers to believe that the health impacts of noni juice could go far beyond the digestive system. Studies suggest this super juice could also:
- protect against DNA damage and systemic inflammation
- improve joint health and physical endurance
- increase immune activity
- help with weight management, bone health, blood pressure and gum health.
With so many health advantages on board, it’s hard to imagine how noni juice has been such a well-kept secret. But those days are over — now, Wild Noni’s low-calorie, lightly sparkling, all-natural drinks are bringing this health powerhouse to the mainstream.
This shelf-stable beverage doesn’t need to be refrigerated, and its four flavors — Mixed Berry, Peach & Pear, Pineapple & Coconut, and Ginger & Turmeric — capture noni’s extensive health benefits in a delicious formulation. With no added sugars, preservatives, colorants or chemicals, Wild Noni is leading a prebiotic, noni-infused gut health revolution that’s set to transform the functional beverage space
Meeting the Demand for Healthier, Smarter Drinks
At Wild Noni, we’re proud to be part of a global shift toward functional beverages, as health-conscious consumers move away from sugary soft drinks. While traditional soda sales decline, the functional beverage market is booming—projected to grow from $175.5 billion in 2022 to $339.6 billion by 2030. In the U.S. alone, it’s expected to reach $78.17 billion by 2029.
Consumers are increasingly looking for drinks that do more than hydrate and give an energy boost. There’s rising demand for ingredients that offer antioxidant, anti-inflammatory, immune-boosting, blood sugar–regulating, and antibacterial benefits. For example, the global antioxidants market is projected to hit $6.4 billion by 2025. A recent study found that 62% of consumers are actively seeking beverages with health benefits.
Wild Noni is uniquely positioned to meet this demand, offering a delicious, wellness-focused drink packed with powerful natural properties. It’s part of a new generation of beverages—refreshing, functional, and rooted in nature.
Meet Wild Noni
Our all-natural, shelf-stable beverages are packaged in sleek black cans for maximum shelf appeal — no refrigeration required. Each of our four refreshing flavours — Mixed Berry, Peach & Pear, Pineapple & Coconut, and Ginger & Turmeric — delivers the powerful health benefits of noni in a delicious, easy-to-drink format.
Our products feature
- low calorie
- prebiotics
- antioxidants
- no added sugars
- no colorants
- no preservatives or chemicals
- no artificial flavors
Wild Noni has quickly become a standout in the functional beverage space — and some of the most forward-thinking retailers — including Erewhon — were early to take notice. Since launching in 2024, we’ve grown to over 400 stockists across the U.S., thanks to strong consumer demand for clean-label, gut health-focused drinks.
Manufactured in the USA and distributed by KeHe, our lightly sparkling, prebiotic beverages combine the power of noni with all-natural ingredients and no added sugar. They’re shelf-stable, delicious, and built for today’s wellness-minded shopper.
Interested in stocking Wild Noni?
Join the movement that’s transforming the drink industry.