Accelerator Debuts New Look, Expands Livvy Dunne Partnership
After revving back up as an independent brand in February, Accelerator Active Energy has unveiled updated, more vibrant cans designed to better stand out on-shelf and across digital platforms.
To bring the refresh to life, Accelerator tapped influencer and former Louisiana State University (LSU) artistic gymnast Livvy Dunne – who is also an investor in the brand – to star in its latest campaign, “This Can. So Can You,” which follows her everyday routine.
“This campaign really reflects how I use Accelerator in my own life – whether I’m training, traveling or balancing a packed schedule,” said Dunne in a press release. “Being involved as both an athlete and investor, it’s been exciting to help grow the brand in a way that feels authentic to me.”
Dunne officially joined Accelerator as a brand investor and ambassador in July 2023. She subsequently partnered with the brand through her “Livvy Fund” in October of that year to provide NIL deals to other LSU female athletes.
Last year, she launched her signature Cotton Candy flavor with Accelerator. Since its April 2025 debut, the flavor has become the brand’s No. 1 SKU across both retail and ecommerce, surpassing 1 million cans sold.
According to the release, “This Can. So Can You.” reflects Accelerator’s approach to working with athletes as long-term partners and investors helping shape the brand, not just as talent. Fellow investors Travis Kelce, Paula Badosa and Kai Trump star in a complementary campaign that “reinforc[es] the brand’s performance-driven ethos.”
“From product to creative, we work closely with athletes like Livvy, Paula and Kai to shape a brand that feels authentic to how they actually live and perform,” said Andrew Wilkinson, CEO of Accelerator, in a statement.
Essentia Taps Soccer Star Son Heung-Min
Essentia Water has teamed up with global soccer star Son Heung-Min, marking the professional athlete’s first U.S. brand partnership since joining the Los Angeles Football Club (LAFC).
The campaign builds on the brand’s “Change the Equation” platform, highlighting a shared message of “resilience and unstoppable drive,” according to a press release.
The ad spot draws on Heung-Min’s personal journey, from leaving South Korea to pursue a career in Europe to overcoming setbacks and rising to global stardom. The rollout includes a mix of content, including ads, interviews, behind-the-scenes storytelling, retail activations and in-stadium experiences at BMO.
“At Essentia, we believe performance starts with supercharged hydration, giving people the foundation they need to push themselves and show up at their best. We’re absolutely thrilled to partner with an athlete who represents that ethos so authentically, and we believe his story will inspire countless others to pursue their own ambitions with the same passion and determination,” said Katharine Weiss, director of marketing at Essentia, in a statement.
Coca-Cola Celebrates America’s 250th Anniversary
Coca-Cola has unveiled what it’s calling one of its “most ambitious campaigns to date” to celebrate America’s 250th anniversary.
The campaign, designed to blend national scale with hyper-local activations, includes America250 mini cans, with a different collectible can for each state, 50 “Paint the Nation” murals created in collaboration with local artists, and a creative anthem, dubbed “Drink in America,” available on Spotify.
Additionally, the company is seeking to generate 250,000 volunteer hours in 2026, working alongside local bottlers and community partners nationwide.
“Our America250 partnership is an open invitation for communities to participate in this historic moment,” said Shakir Moin, President, Marketing for Coca‑Cola North America, in a press release. “We designed this program to be inclusive and impactful. Initiatives like ‘Paint the Nation’ and our volunteer efforts empower employees, bottlers and fans to create meaningful memories and lasting contributions.”
Electrolit Heads to Coachella
This month, Electrolit is returning as the official hydration sponsor of the Coachella Valley Music and Arts Festival.
The partnership will again include the Coachella x Electrolit Campground 5K run on both festival weekends. Additionally, attendees will be able to hydrate at the brand’s hydration activation opposite the main stage in the festival grounds.
In a separate release, Electrolit welcomed Gabriella “Gabby” DeGasperis, better known online as Gabby Golf Girl, as its latest athlete ambassador. As part of the partnership, the brand will provide DeGasperis with training, content creation and lifestyle initiatives that “reflect how modern athletes live, play and share their passions,” according to the release.