100 Coconuts Power Through Partnerships Approach

Amid the growing coconut water set, 100 Coconuts is using partnerships with recognizable properties like Disney and Inter Miami to drive trial and build repeat customers in the natural channel.

Taste Radio: Don’t Go To Expo West.* Why Are ‘Leisure’ Drinks Growing?

Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.

Reviews: Fruga, Live Soda, Jas Mojito, Barbarian Water

In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that…