Montagave Tequila Debuts In U.S. Market

Montagave is the result of French and Texan cultures colliding in Aspen, Colorado, after Lucie, a native of France, and John Melvin, originally from Austin, Texas, met there in 2017.

Monster Energy’s Zero-Sugar Ultra Partners with Coi Leray

CORONA, Calif. — Monster Energy’s Zero-Sugar beverage line, Monster Ultra, is partnering with platinum-selling artist Coi Leray to give away the ultimate Ultra experience for 50 lucky winners. Fans will…

Provi Announces Partnership with ClubProcure

CHICAGO — Provi, the fastest-growing ecommerce platform for the beverage alcohol industry, announced today a new partnership with ClubProcure, the industry leading group purchasing organization serving the golf and country…

Molson Coors Full-Year Shipments Decline -0.5%, Net Sales Increase +6.5% as Company Focuses on Premiumization

The company posted net sales of $10.279 billion for the year that ended December 31. Worldwide, shipments (sales to wholesalers) declined -0.5% and brand volume (similar to depletions, which are sales to retailers) declined -1.7% over the course of the year. However, Molson Coors’ price and sales mix increased +5.2% as it continued to focus on the premiumization of its portfolio.

Hornitos Tequila Partners With GLAAD to Support and Amplify LGBTQ Voices

Hornitos Tequila, a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance, has partnered with GLAAD, the world's largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, to support and amplify LGBTQ voices.

Pepsi Launches Nitro Pepsi Nitrogen-Infused Cola

The cola category has been around for over a century. While it’s had its share of flavor and packaging innovation, one thing has remained the same since the category’s inception…

TEN Alkaline Spring Water Now Available At Hannaford Stores

BOCA RATON, Fla. — TEN Alkaline Spring Water, the ultimate hydration experience bottled at the highest 10pH, announces a new distribution agreement which will place their product into all Hannaford…

Nielsen: Rising Prices Drive Accelerated Dollar Sales in Early February

Non-alcoholic beverages were feeling the love in the lead up to Valentine’s Day, as sales accelerated across almost all categories for the two-week period ending on February 12, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.