Liquid I.V. Launches New Product Line in Costco Nationwide
Liquid I.V., the leading wellness brand known for their groundbreaking hydration focused electrolyte drink mix is expanding with their latest launch: Energy Multiplier.
News
Celsius Raises $22M in Private Investments
Celsius Holdings, Inc., the parent company of fitness energy brand CELSIUS, announced this week that it has raised $22 million in private investments from two global institutional investors. Declining to name the investors, though calling one “Asia’s leading private equity firm,” CELSIUS president and CEO John Fieldly said the firms will help open doors for the brand’s international expansion through relationships with retailers and suppliers.
Industry Launches Initiatives to Support BIPOC Entrepreneurs
In June, both leaders and ordinary people who work in the food and beverage industry spoke out against racism as national protests in response to the killing of George Floyd brought to light issues surrounding systemic inequality. Now, brands, distributors, retailers and advertising agencies have begun to take action, or build upon previously established efforts to address this inequality, particularly through programs and initiatives designed to support the advancement of BIPOC entrepreneurs.
SprintToSuccess S1E5: The Art of Revisions
This episode is all about the art of revisions - moving from a big conceptual picture of the brand and into the details that can make all the difference at the moment of truth aka getting a consumer to choose us.
Mello Drop Announces Energy Drink Launch
Actify, a new line of Mello Drop’s CBD infused energy drinks have finally hit the market. It is power-packed with BCAA, Taurine, Creatine, Riboflavin, Vitamins and much more to supports the body’s natural functions.
Onda Adds Former Cutwater Spirits VP Justin Brown as VP of Sales
Onda, a spirits brand for a new generation of drinkers, has announced its hiring of Justin Brown as Vice President of Sales, where he will oversee Onda’s expansion into new markets, starting with New Jersey in September.
Your Valuation Questions Answered: Join the Round Table with Stu Strumwasser
BevNET and NOSH have designed a platform exclusively for subscribers so that they can work with their peers and our selected experts. Our first Round Table discussion will be with Stu Strumwasser, managing director of Green Circle Capital, on Aug. 26. Stu will be answering questions about valuation trends in the natural products industry, and the overall changes in fundraising and operational strategy that can help guide brands as the capital cycle changes.
Waterloo Acquired by Investment Group Led by Flexis Capital
Waterloo Sparkling Water announced today it has been acquired by a group of investment firms led by Flexis Capital and including Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners and Waterloo Capital. Terms of the transaction were not disclosed.
Price Chopper Launches New Concept to ‘Get Share’ of CBD Market
Although federal CBD regulations remain in limbo, some retailers are pushing forward to capitalize on consumer interest in the ingredient. This month CBD retail chain American Shaman opened its first ‘store-within-a-store’ concept inside of Kansas City, Mo.-based grocery store Price Chopper.
Malibu Partners With DJ Dillon Francis for Launch of #TheCoconutChallenge
Malibu is bringing a little bit of sunshine to the world this summer through a partnership with Platinum Selling American DJ and producer Dillon Francis and over 30 Malibu Ambassadors from seven different countries for the launch of #TheCoconutChallenge.
California Falernum Now Available at Total Wine and More
Geijer Spirits, imported by Vision Wine & Spirits, is excited to announce its latest retail partnership between Geijer Spirits and Total Wine & More.
Kaló Hemp Seltzer Arrives in New York City Through Partnership With Pepsi-Cola Bottling Company of NY
Kaló, a handcrafted, locally-sourced, hemp-infused seltzer, makes its debut in stores and restaurants throughout the New York City Metropolitan Area.
Hint Closes $25M Series D Round
Flavored water maker Hint, Inc. announced this week it has raised $25 million in a series D funding round that will help support the company’s continued growth over the next several years. The round was led by prior investor Springboard Growth Capital (SGC), a firm focused on funding mid-stage CPG companies founded by women, and also includes investments from Philippe Laffont, Gingerbread Capital and Medina Heights Capital Partners.
Wandering Bear Targets At-Home Coffee Consumers with Expanded Portfolio
Facing major disruptions to its traditional business model, New York-based coffee maker Wandering Bear announced today the launch of a new suite of products designed to bring the formerly office-focused brand into the at-home coffee space.