This year’s pre-game show began well before Lady Gaga’s performance and no doubt the Big Game hype will bleed beyond this week as marketers work to squeeze the most out of their $8 million per 30-second ad spends.
Someone has to say it: Expo West isn’t for everyone. One host makes a case on why some folks should skip the Super Bowl of CPG… while three others try to prove them wrong. We also sit down with Trevor Burns of Leisure Hydration, an emerging brand of electrolyte drinks making waves in SoCal.
In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
In this roundup of new product reviews, we try new beverages including sparkling prebiotic sodas from Fruga and Live, functional mocktails from Jas, and Barbarian Water, the first product that…
Venture funding decreased by 11% year--over year, as investors shifted away from CPG, struggled to raise new funds, and deployed capital in smaller, more selective increments. View the full report.
In 2020, for reasons that should probably be obvious to everybody by now, foot traffic in the convenience channel plummeted. But times have quite thankfully changed and traffic is back up (+58.6% since January 2021, to be precise) as in-store sales surpassed $327.6 billion annually.
Casey’s, a convenience channel chain operating roughly 2,900 stores nationwide, has selected 13 food and beverage brands for placement in its stores, following the conclusion of its first Innovation Summit program; High Ground Elixir has joined with Sèchey.
Nona Lim, the founder of Nona Lim Foods, a trailblazing brand of convenient Asian-inspired meals, reflects on the journey of building and eventually selling her company, the importance of generating retail velocity without heavy marketing spend and why having a well-organized data room is essential for raising funds or preparing for an exit.
U.S. tariffs on its immediate neighbors don’t go into effect until Tuesday, but the battle appears to be already underway in its opening theatre: the liquor shelf.
These days, keeping it simple is one way to be different. At a time when brands are packing their products with processed ingredients, some companies are taking a stripped down approach… and getting noticed. This episode, which features an interview with Stephanie McGregor, a veteran food and beverage executive and founder of plant-based drink brand Ringa, explores that dynamic.
In this week’s new products roundup, Lavazza revs up its partnership with Lamborghini, Coca-Cola takes another stab at a permanent line addition and Celsius ventures into the powdered hydration market.
Single malt Scotch whiskey purveyor Glenmorangie has tapped legendary actor Harrison Ford as the new face of the brand, starting with its “Once Upon a Time in Scotland” campaign.
For the 2024 calendar year, dollar trends have stabilized somewhat for wine (-2.8%) and beer (-0.7%). Spirits experienced a significant slowing of growth in 2024 in off-premise channels, with essentially flat dollar growth (+0.2%). View the full report.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Dale LaFlam, the founder of 5:30 Somewhere, who shared his thoughts, questions and feedback with the participants.
