BevNET.com Staff

Posts by BevNET.com Staff

Review: Spacho

Spacho is a new product that launched at Expo East 2012 (Video: BevNET roundup of Expo East 2012).  It has the unique positioning of being a “gazpacho inspired vegetable juice”…

Review: Beyond Coconut Water 8oz Can

Beyond Coconut Water, which is based in Australia, has recently introduced a new 8 ounce can package for their line of not from concentrate coconut water.  Not only does this…

Review: Coco-Libre Coconut Water + Chia

It had to happen…The combination of coconut water, which has made its way into virtually every beverage category, and chia, an up and coming ingredient that’s trending in the natural…

Review: Monster’s New Flavors

The ever expanding line of Monster Energy drinks has just been given two new flavors. First up is Cuba-Lima, a non-alcoholic of the “Cuba Libre” cocktail that features a unique…

Crafting a Field Marketing Strategy? Beverage School Can Help.

Having a potential consumer sample a product and enjoy it enough to buy it is a key step in the successful launch and development of a new beverage brand. However, few entrepreneurial beverage companies fully understand how to most effectively generate the kind of buzz and excitement that is so important to a brand's success. BeverageSchool.com can help and offers crucial guidance on how to create and execute a successful field marketing and sampling strategy.

Review: Mission Root

Mission Root is a new line of “ayurvedic refreshment” beverages that hails from Cambridge, MA. Their products, which are best described as herbal teas, are USDA Organic and are currently…

Review: Aquation

Aquation is a new xylitol and electrolyte enhanced beverage that was designed with oral health in mind (it’s “recommended by dental professionals”). It’s a novel approach, but the design of…

Review: COCO Coconut Water

COCO Coconut Water is a Canadian brand (the product is made in Brazil) of not from concentrate coconut water. While it’s bilingual packaging is a plus for the Canadian market…

Spotlight Category: Single Serve Fruit Drinks

It’s amazing what distribution can do – look at FUZE, which is coming on strong in single-serve, and at Lipton, which is also showing major growth in what is a very minor part of its line (Brisk). Meanwhile, wouldn’t you love to get a peek at Tum E Yummies’ Wal-Mart numbers, since they just passed Bug Juice in the big four-channel listing? That’s strong growth for a company that continues to move up in the pack.

BODYARMOR SuperDrink™ Reels in Baseball Superstar Mike Trout

Los Angeles (September 20, 2012) – BODYARMOR SuperDrink™ announces Los Angeles outfielder Mike Trout as its newest partner and shareholder. The partnership marks the first-ever national endorsement deal for the…

Review: Sambazon Supergreens Kale + Ginger

Sambazon’s line of super premium acai beverages recently got an update to its “Supergreens” Kale + Ginger flavor. The revised formulation is enjoyable, although more kale and ginger flavor would…

Review: SEKSI Pearl Infused Beauty

SEKSI is a low-calorie, lightly carbonated, pomegranate flavored beverage that is enhanced with a unique ingredient: pearl powder. Pearl powder has been used throughout the centuries to help reduce the…