What We Learned from the Hemp THC Drinks Boom – Brightfield Group December 2025
Brightfield Group unpacks how a category that barely registered a few years ago is now reshaping how consumers think about relaxation, socializing, and alcohol itself.
BevNET.com Staff
Posts by BevNET.com Staff
New Products: Louie Louie’s High Class Partnership and Playboy’s Energy Play
This week’s new products are offering up some holiday highs for consumers. We take a look at several new THC beverage launches from High Rise, Uncle Arnie’s and Louie Louie, as well as some non-infused innovations in coffee and creamers courtesy of MUD\WTR and Laird, and new energy drinks from C4, BUM and Playboy.
How Beverage Investors Find The Next Big Thing
Three beverage industry investors discussed the metrics they use to guide their decisions in backing new drink brands.
Taste Radio: Candy Dates & ‘Noise Canceling’ Tonics. Is Niche The New Norm?
Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and “noise-canceling” tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage?
How Generous Brands is Working to Become the ‘Goldilocks of Strategics’
At BevNET Live Winter 2025, Generous Brands Chief Transformation Officer Todd Putman dove into the company’s unique position as an early-stage strategic acquirer and how the company strives to be the “Goldilocks of strategics” that can target brands that are “not too big and not too small” and grow mature brands into its existing platform.
Report: Luckin Coffee Interested in Potential Blue Bottle Acquisition From Nestlé
Rising Chinese coffee giant Luckin Coffee is reportedly interested in a potential acquisition of Blue Bottle Coffee, according to a report in Bloomberg this week.
Reviews: Wizzie’s, Uncle Arnie’s Share New Takes on Tea
This week's review roundup sees two very different takes on teas: freshly brewed (Wizzie's) and freshly buzzed (Uncle Arnie's).
How To Lean Into Success Without Sacrificing An Insurgent Mindset
At BevNET Live Winter, three brand founders and previous New Beverage Showdown champions discussed strategizing for the next stage of growth.
BevNET Announces 2025 Spirits Award Winners
We are proud to present the winners of BevNET’s 2025 Best Spirits Awards, a group that is reshaping and reimagining consumers’ experiences with alcohol and its zero-proof alternatives with thoughtfulness, vision and creativity.
How Health-Ade’s ‘Surgical’ Strategic Approach Led it to an Exit
At BevNET Live Winter 2025, former CEO Chris Lansing shared the stage with Health-Ade investors and board members Steve Young of Manna Tree Partners and Bob Nakasone of First Bev to deconstruct the strategic moves they made to get Health-Ade sale-ready and why their trust in one another was paramount in their plans’ success.
Taste Radio: How Archer’s Aim Helps It Generate $300M In Annual Sales
Archer founder & CEO Eugene Kang shares how disciplined execution, vertical integration and precisely timed innovation transformed the upstart jerky brand into one of the fastest-growing CPG companies in the U.S. He talks about how Archer positioned itself ahead of explosive trends and built durable partnerships with retailers, and why patience and long-term thinking are critical traits for founders.
Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
In spirits marketing this winter, Sun Cruiser tapped its first athlete partner, Still G.I.N. recruited a familiar face, and WhistlePig turned a historic bank into an experiential whiskey hub.
Taste Radio: Big Wins, Big Names & Big Inspiration. The L.A. Events Delivered.
The hosts recap a whirlwind week of back-to-back events in L.A., celebrating standout competitions, emerging brands, and generous mentorship from seasoned founders at Nosh Live and BevNET Live. From Projo’s big win in the New Beverage Showdown to celebrity cameos by Ryan Phillippe and Khloé Kardashian, the energy never let up.
New Products: Alex Cooper’s Unwell Energy, Apple Slice and Oatmilk in Paris
This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.