Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

Contact Information »

Posts by Brad Avery

With Humm Acquisition, SYSTM Homes in on Gut Health

Yesterday, California-based CPG company SYSTM Foods announced it had acquired Humm Kombucha for an undisclosed sum. The deal now places the nearly 15-year-old brand under the command of SYSTM’s executive team, which also operates two other functional beverage acquisitions - REBBL and Chameleon Organic Coffee.

SYSTM Foods Acquires Humm Kombucha

SYSTM Foods, a joint venture between SYSTM Brands and CPG investment firm GroundForce Capital, have acquired Humm Kombucha, the companies announced today. Financial terms of the deal were not disclosed.

BevNET Live 2023: The Data Behind Disruption

In this numbers-heavy video from BevNET Live Winter 2023, Scott Dicker, market insights director at SPINS, offers insight into what is currently driving disruption in the beverage industry.

Energy Drinks Earn Facings as C-Stores Plan to Increase Beverage Sets

Over one-fifth of the convenience channel is planning to give more space to beverages in the new year, with energy drink growth driving optimism for the total beverage category, according to the latest Beverage Bytes retailer survey released by Goldman Sachs Equity Research this week.

Distribution: Barcode Scans Texas with H-E-B Expansion

Hydration drink brand Barcode is expanding its presence across Texas by going chainwide with grocer H-E-B this week. Also, Prebiotic soda brand Poppi is now the exclusive soda for Juice Press stores. The juice bar chain announced this week that the brand is now rolling out to all 80 of its locations nationwide.

Martie, Ecommerce Discount Grocery Platform, Raises $7M

As it looks to expand its team to match its fast-growing footprint, discount grocery ecommerce platform Martie has raised $7 million in a new funding round led by Upfront Ventures, the company announced this week.

Swoon Appoints New CMO, Sales and Commercialization VP

Zero sugar tea and lemonade maker Swoon today named two new executives, both with experience at large CPG companies, to oversee marketing and sales. Sarah Gustat will serve as Swoon’s first ever CMO and brings over 15 years experience in the beverage industry.

Logan Paul Talks PRIME’s Big Year

In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.

Chamberlain Coffee Launches Oat Milk Latte Line

After launching its first RTD products this spring, Chamberlain Coffee, the influencer-powered brand created by social media star Emma Chamberlain, is adding two new oat milk-based offerings to compliment its existing almond and coconut milk-based lattes.