Cure Hydration has raised $5.6 million in a Series A funding round led by Lerer Hippeau, the company announced this week. The funding arrives as the New York-based functional drink mix brand has expanded its retail presence to over 15,000 doors nationwide.
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
Although beverage sales growth has remained steady throughout Q1 2023, convenience retailers showed some trepidation for the months ahead by lowering their annual sales growth projection to 4.6% in the latest Beverage Bytes survey from Goldman Sachs Equity Research.
In another legal victory for Monster Energy, a California court issued a permanent injunction Wednesday against Bang Energy maker Vital Pharmaceuticals (VPX), requiring the company to pull all products featuring the word “creatine” from store shelves and to cease selling Bang products featuring the term within 60 days.
Once considered a market leader for artificial sugar alternatives – before shutting its doors in 2014 – a new partner is returning sweetener brand NutraSweet to the market. But this time it’s going au naturel.
Considered the “most developed” category within the plant-based category, milk alternatives now account for 35% of the plant-based food and beverage market at $2.8 billion, according to a new report by the Good Food Institute and the Plant Based Foods Association.
We spoke with Vital Proteins CEO Tracey Warner Halama to learn how the brand is continuing to grow in the face of rising prices, rising competition and – much to Vital Protein’s benefit – rising consumer interest in collagen and other functional ingredients.
Plaintiffs in a class action lawsuit filed this week claim that the makers of functional shot brand Feel Free Wellness Tonic and 7-Eleven may have misled consumers about the risk of addiction to kratom, an active ingredient in the drink.
After announcing a new start for the company this weekend, Phocus CEO Joey Nickell said functional beverage brand is now preparing an ambitious national expansion with a goal of reaching 10,000 retail doors.
NextFoods, the maker of functional food and beverage brand GoodBelly, is merging the business with tart cherry juice producer Cheribundi. As part of the deal, announced today, NextFoods will remain as the majority shareholder of the combined entity, which will operate under the GoodBelly name. Venture capital firm Emil Capital Partners (ECP) is the company’s largest investor.
Caffeinated sparkling water brand Phocus has a new look and a new celebrity partner in rapper Jack Harlow, the company announced on social media this weekend. In an Instagram post, Harlow showed off a picture of the brand’s new minimalist can design.
Reed’s, Inc. ended FY 2022 on an optimistic note, announcing a 7% increase in full year net sales to $53 million and a reduction in operating losses. Speaking on the company’s quarterly earnings call earlier this week, CEO Norman Snyder reiterated guidance that the company will achieve break-even cash flow in the second half of the year with gross margins above 30% and double-digit sales growth.
Publicly traded canning company Wildpack Beverage announced this week it has entered an agreement to receive a $20 million 12-month secured loan from Manna Capital Partners, which will go towards scaling operations across its six U.S. manufacturing plants. The deal is expected to close on April 10.
Already one of the top selling RTD coffee brands in the U.S., Monster Energy’s Java Monster is set to enter the Australian market with a lower sugar formulation and a new name: “Java Monster Super Coffee.” But if that name rings a bell, you’re not the only one to notice.
