Already one of the top selling RTD coffee brands in the U.S., Monster Energy’s Java Monster is set to enter the Australian market with a lower sugar formulation and a new name: “Java Monster Super Coffee.” But if that name rings a bell, you’re not the only one to notice.
After debuting a canned line of its flagship kombuchas this month, Health-Ade is using the new format to deepen its retail presence and open up new channels, beginning with the company’s first-ever pro sports partnership with the Los Angeles Dodgers.
Facing a net loss of $15.6 million in Q4 2022 – up 126% year-over-year – plant-based food and powdered drink brand Laird Superfood said it is emphasizing turnaround efforts in the new year during an earnings call this week.
At Natural Products Expo West 2023 last week, the publicly-traded company unveiled a rebrand across its product lines – which includes sodas, iced teas, energy drinks and kids beverages. In this video, recorded at the brand’s show booth, Zevia CEO Amy Taylor said the visual refresh is aimed at bringing new consumers into the brand through a modern look.
Clean energy drink mix brand Pureboost announced it has raised over $2.6 million via crowdfunding from over 500 individuals as it prepares to expand its retail presence this year. Launched in 2018, Pureboost produces powdered energy drinks sold in single-serve stick packs.
Monster Beverage Corporation reported net sales growth of 13.9% to $6.31 billion – up from $5.54 billion the year before – in its Q4 and full year 2022 earnings report yesterday. The results arrive as the company pushes forward with its expansion into new beverage categories, including alcohol.
As it expands operations across the country and continues to build out new business units, beverage incubator L.A. Libations (LAL) has hired for several new key roles and is seeking to fill 35 more job openings this year. Also, The Alkaline Water Company president and CEO resigns and Nirvana hires a new CMO.
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
Drink Weird, the Texas-based beverage startup created by a trio of former Rockstar Energy executives, feels the time is now right to move out of a soft launch period and into a full-on rollout of its expanded and rebranded line of teas, waters and yerba mate drinks.
When plant-based nutrition brand Soylent began in 2013, it adopted a tech-influenced approach, dubbing its products Soylent 1.1, Soylent 2.0, and so on. Now, after its acquisition by CPG portfolio company Starco Brands earlier this week, the food and beverage maker is in stable release.
Publicly traded consumer products company Starco Brands, Inc. has acquired plant-based food and beverage maker Soylent, completing the brand’s evolution from red hot food-tech startup to cross-category CPG platform.
Looking to meet demand for clean label sports nutrition products, Boston-based food innovation lab Chew announced this month the launch of its first in-house brand, Fastfood.
CLEAN Cause is looking to spread its support for addiction recovery further with its latest product launch: Sparkling Pick-Me-Up, a functional sparkling water line infused with collagen and prebiotics. According to founder Wes Hurt, the new line was soft launched last year in Austin, Texas-area stores and is now available in about 200 doors as well as online direct-to-consumer.
Functional beverage maker Tru Inc. has raised $6.5 million in a Series A funding round led by BTomorrow Ventures, an existing investor and the corporate venturing arm of British American Tobacco.
