Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Shift Naturals Grows THC Platform with Cocktails, Kevin Love

Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.

Vita Coco Raises 2025 Guidance, Net Sales +37% In Q3

Vita Coco has raised its full year guidance on the back of strong growth for its core coconut water portfolio in its Q3 2025 earnings report today. Net sales for 2025 are now expected to be between $580 and $595 million.

Distribution: Super Coffee To Grow Protein+ in Kroger

Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.

No Cap Teams with ICEE for Co-Branded LTO Launch

Better-for-you soda startup No Cap is raising the ante on its co-branded collaboration strategy by partnering with the ICEE Company for a three-year licensing deal to license the slush brand’s name and flavors.

Kratom Beverage Brand Mitra-9 Seeks to Toss Class Action Suits

Kratom and kava beverages maker Mitra-9 Brands is seeking to toss a pair of proposed class action lawsuits against it, including one case in which the plaintiff claimed to have bought Mitra-9 products before the company existed.

RNDC CEO Bob Hendrickson has Died

Robert Hendrickson, interim CEO and president of Republic National Distributing Company (RNDC), has died. The news was first made public today by the Wine & Spirits Wholesalers of America (WSWA).

NACS: Packaging Innovation Reshapes Water At C-Stores

Several bottled water brands at the National Association of Convenience Stores show this week were focused on new innovations in pack size and format as consumers embrace sustainability and healthier lifestyles.

NACS: Coffee Brands Bet on Black, Aim for Strategic Growth

Nearly two years after its acquisition by Chobani, La Colombe is staying focused on scale and customer acquisition as it continues to carve out a space for its single-serve cold brew coffees in retail – with convenience firmly in its crosshairs.