Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

BIOLYTE Gets a Glow Up as Driving Velocities Take Priority

BIOLYTE is sporting a fresh new look. The medical-grade hydration beverage brand this Spring introduced an updated package design, intended to help drive trial in retail and better reflect modern aesthetic trends in premium brand design.

Rekt Reaches Retail: Web3 Beverage Brand Enters SoCal 7-Elevens

After launching online late last year with a series of limited time drops for each flavor, web3-aligned sparkling water brand Rekt is entering the real world with the roll out of its Liquidated Lime flavor into three Southern California 7-Eleven locations this month.

Beer Distributors Love Alani Nu, But Could They Soon Lose It?

93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of the energy and protein drink brand in February opens the door for a distribution shakeup.

Yerba Madre Strikes Several Pro Soccer Sponsorship Deals

In its first major marketing announcement since rebranding from Guayakí to Yerba Madre, the California-based brand is tripling down on sports partnerships, via three new soccer-related initiatives.