Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Feisty Fights for a Female-Focus Within Protein Soda

Vy Cutting, founder and CEO of U.K.-based Feisty Soda – and a former fashion designer – believes there’s an opportunity not only to play to the high protein diet trend, but to forge a real connection with female consumers.

Report: Nestlé Worked with French Government to Cover Up Perrier Scandal

A French Senate investigation found this week that Nestlé colluded with French government officials to cover up that it had filtered its Perrier brand of sparkling water in clear violation of French and European Union standards for the term “natural mineral water.”

Reed’s Says Production Can Finally Meet Demand as Q1 Sales Rise

In its first earnings since new CEO Cyril Wallace joined the company last month – following a two decade career at PepsiCo – Reed’s projected confidence moving forward as net sales grew 4.5% to $10 million in the quarter and supply hurdles appear to have stabilized.

Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs

While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.

Lifeway Continues Growth Streak in Q1 on Back of Drinkable Kefirs

Leading U.S. kefir brand Lifeway Foods had its 22nd consecutive quarter of year-over-year growth, with net sales up 3.3% to $46.1 million, in its Q1 2025 earnings report this morning. The net sales growth was fueled primarily by volume improvement for Lifeway’s line of branded drinkable kefirs and its farmer’s cheese.

Gopuff Goes Supersized Amidst Fears of Shortages

As consumers and companies become more fearful of looming economic challenges, Gopuff’s solution is to go big. The ecommerce grocery platform announced today a new multipack line of bulk products called GoXL, with over 300 items available for home delivery.

One Mother of a Rebrand: Guayakí Becomes Yerba Madre

Guayakí this morning debuted a full rebrand under a new name: Yerba Madre. According to the company, the name – which means “Mother Herb” – is intended to be both easier for consumers to remember and more representative of its diverse set of suppliers and partners across South America.

Vita Coco: Q1 Sales Come Out Swinging, But Tariffs Raise Uncertainty

The Vita Coco Company kicked off 2025 with a bang as the company touted double-digit net sales growth across all territories in its Q1 earnings report today. Net sales for the company were up 17% in the quarter to $131 million, with the U.S. growing 24% and international sales growing 36%, according to the company.

Gorgie Nets Glamorous $24.5M Round, Target Rollout Up Next

Working to go from TikTok and DTC to IRL brick-and-mortar, better-for-you energy drink brand Gorgie announced today that it has closed a $24.5 million funding round led by Notable Capital. According to the company, the new capital brings Gorgie’s lifetime funding to $37 million since its launch in 2023.