Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Nielsen: Non-Alc Beverages See Accelerated Sales Growth

Non-alcoholic beverage sales accelerated during the two-week period ending July 31, improving after several weeks of slow down amid a lap of last year’s pandemic-driven at-home consumption spike, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Welcome to Public Life: Lessons from the Oatly Short Report

Last month, still hot on the hype of its highly publicized May IPO, plant-based milk maker Oatly sustained its first major setback as a publicly traded company when Spruce Point Capital Management released a document claiming that the company had misrepresented its success. What can other companies learn from this about going public?

LifeAID Raises $20M in Series C Round

LIFEAID Beverage Co. announced this week that it has raised $20 million in an oversubscribed Series C financing round. The capital will go towards supporting the brand’s growth in retail in the U.S. and overseas, as well as funding new innovation and c-suite level hires.

Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit

A federal judge in Florida ruled this week that Monster Energy Corp. did not violate the trade dress of Bang Energy when it launched performance energy brand Reign Total Body Fuel in 2019, putting a cap on one branch of the ongoing legal feud between Monster and Bang manufacturer Vital Pharmaceuticals (VPX).

Monster: Q2 Results Outperform Despite Major Supply Disruptions

Despite pandemic headwinds, can shortages and supply chain disruptions, Monster Energy Corp. saw net sales rise 33.6% to $1.46 billion in Q2, according to an earnings report this week. Second quarter net income rose 29.7% to $403.8 million and net income per diluted share was up 28.6% to $0.75 per share.

New Leadership, Products Fueling Keef Brands ‘Second Inning’

At 11 years in business, Colorado-based Keef Brands is already a veteran of the nascent cannabis beverage category. As the company has grown alongside the recreational marijuana industry, it’s now preparing to begin its next act as an international brand driving the growth of THC beverages through innovation and expansion.

EBOOST Rebrands, Reformulates RTD Energy Line

Better-for-you energy drink maker EBOOST has debuted new branding and a reformulated liquid for its ready-to-drink line. The company, which is distributed through a partnership with AriZona Beverages, will debut the revamped products in 12 oz. cans this summer and plans to follow with a 16 oz. format for convenience retailers later this year.

Credit Suisse: CELSIUS Sales Surge Fuels Growth

Having emerged this year as one of the fastest growing energy drinks in the U.S. market, CELSIUS’ momentum continues to surge, earning an “outperform” rating according to a new report by Credit Suisse. According to the report, which stems from CELSIUS’ analyst day event in Miami, Florida last week, the brand has seen “a strong rebound in demand post pandemic."

NotCo Raises $235M Series D Round

Food tech company NotCo announced today that it has raised $235 million in a Series D funding round led by Tiger Global, bringing its total financing to over $350 million to date. The funding will help the plant-based milk and meat producer to launch its food products in the U.S. and scale its proprietary A.I. technology platform.

ZOA Turns On ‘The Rock’ Marketing Machine

Having established a national footprint, ZOA Energy -- the plant-based beverage brand co-founded by Dwayne “The Rock” Johnson and distributed through Molson Coors Beverage Company -- is preparing to launch its first televised marketing campaign beginning with a 30-second spot during the opening ceremony of the 2020 Olympics in Tokyo.

Investment Roundup: Athletic Greens Closes Funding Round, Zevia Begins Trading on NYSE

Direct-to-consumer powdered beverage maker Athletic Greens announced this week that it has raised its first ever round of outside capital featuring celebrity and institutional investors; Stevia-sweetened beverage maker Zevia debuted on the New York Stock Exchange on Thursday, offering 10.7 million shares priced at $14 each, raising just under $150 million for the company.

Coke: Q2 Sales Rebound in Post-Lockdown Market

The Coca-Cola Company is experiencing a post-lockdown rebound as net revenues jumped up 42% to $10.1 billion in the second quarter, according to an earnings report this week. Coke reported organic revenue growth of 37% in Q2, including a 26% increase for concentrate sales as the on-premise channel reopens.

All Market Inc. Announces Conversion to Public Benefit Corporation

All Market Inc., the parent company of Vita Coco, announced today that it has converted to a Public Benefit Corporation (PBC) structure, signalling an embrace of ethical, sustainable and better-for-the-planet business practices. According to the company, the PBC model provides All Market with a framework for continuing to expand its charitable initiatives.