Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Nielsen: Non-Alc Beverage Sales Start the Year with Momentum

After velocities slowed at the end of December, total non-alcoholic beverage sales began the year strongly with accelerated momentum over the two week period ending January 23, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Cannabis Trade Group Forms Beverage Council

The American Trade Association for Cannabis and Hemp announced last week the formation of the Cannabis Beverage Council, a new industry group that will seek to support U.S. brands in both regulatory and market initiatives.

Positive Beverage Splits with Kelly Dodd Following Controversial Statements

Positive Beverage has severed ties with celebrity influencer Kelly Dodd, following controversial statements about COVID-19 by the “Real Housewives of Orange County” star. The decision to fire Dodd came this weekend after Instagram posts showing her flouting pandemic safety guidelines came under fire from fans and media.

VPX-Owned Brand Quash Seltzer Sues PepsiCo

VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.

Whey Out: Dairy-Based Brands Seek Plant-Powered Expansion

As consumers continue to embrace plant-based diets, the protein drink category is no exception to the growing trend towards vegan products. But as plant-based protein startups like OWYN and Koia grow, established companies that have long played in the animal-based sector are now looking to get in. This year, a number of protein drink makers -- from PepsiCo-owned CytoSport to enhanced water maker Protein2o -- are introducing new plant-based lines in a move to set the pace in an emerging market.

UFO Blasts Off with Clean Label Hemp Milk Line

As the market for plant-based milks grow to “out of this world” proportions, so to speak, some consumers are taking note of the sugars and preservatives used in leading brands. Enter UFO (standing for Udder Free Only), a California-based brand of premium, clean label hemp milks made with chia and oat flour.

Flow Water to Take Company Public

Flow Alkaline Spring Water will go public this spring on the Toronto Stock Exchange (TSX) as the Toronto-based beverage company plans a reverse merger with an initial public offering (IPO) that aims to raise $50 million. The announcement comes as the six-year-old brand seeks to double its U.S. footprint over the next 18 months.

‘Democratizing Investment’: Brands Turn to Equity Crowdfunding Platforms

Throughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a crowded marketplace where companies are constantly competing for venture financing and require millions of dollars to grow their companies, platforms like Kickstarter can’t cut it for established brands.

Remedy Organics Launches Immunity Shots Line

Citing the growing demand for immunity-boosting beverages, Remedy Organics has launched a new line of wellness shots, available online ahead of a planned retail rollout later this year. Developed by co-founder Cindy Kasindorf, the plant-based Immunity+ line is available in four flavors.

Monster Unveils 2021 Product Slate But No Seltzer, Schlosberg Named Co-CEO

Defying the predictions of many industry analysts, Monster Beverage Corporation offered no official confirmation of nor announcement for its rumored alcoholic hard seltzer product during its 2021 Virtual Investors Meeting on Thursday. However, the company did announce Thursday that longtime president, CFO and COO Hilton Schlosberg has been named co-CEO of the company.

KiiTO Rebrands as Vast, Targets Conventional Channel Growth

Plant protein drink maker KiiTO has rebranded as Vast, a move aimed at broadening the brand’s identity beyond keto-friendly products and expanding into conventional and club retailers. According to co-founder and chief sales officer Kendall Dreyer, the change comes as the brand has grown its presence outside of the natural channel through retailers such as 7-Eleven.

Bang Counters PepsiCo Motion to Dismiss Lawsuit

As VPX Pharmaceuticals seeks to end its distribution agreement with PepsiCo in court, the Florida-based maker of Bang energy drink has filed a response in opposition to the soda giant’s motion to dismiss the lawsuit.

Distribution Roundup: Shaka Tea Makes Bicoastal Moves, Pillars Goes Nationwide

Hawaiian tea brand Shaka Tea is expanding its presence on both coasts this month through partnerships with key regional distributors, including Nestlé Waters’ ReadyRefresh service in California; Pillars Drinkable Greek Yogurt is going nationwide with Whole Foods, a move that marks the Massachusetts-based brand’s first expansion into the West Coast.

Molson Coors Partners With Dwayne Johnson to Launch ZOA Energy Drink

As it continues to develop new non-alcoholic brands in a myriad of categories, the Molson Coors Beverage Company announced today that it will enter the energy space with ZOA, a new better-for-you energy drink co-founded by actor Dwayne Johnson.