Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

European Non-Alc Players UNDONE, Thomas Henry Plan to Disrupt U.S. Market

Two of Europe's popular adult non-alc (ANA) brands – UNDONE, a global pioneer in non-alc aperitifs, wines and spirits, and Thomas Henry, a premium mixer company – have landed on U.S. shores, each with a unique value proposition and a lengthy track record.

The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge

Former sommeliers at The French Laundry, Ian and Carly Blessing have applied their hospitality expertise to All the Bitter Zero Proof Lounge: a non-alcoholic tasting lounge that combines on-site production of the couple’s bitters line, educational tours, cocktail flights, a full zero-proof bar, local snacks, and a curated NA bottle shop under one roof.

How Cheeky Cocktails Is Finding Its Fit in a Shifting Beverage Market

Mixers sit at an odd place in the ever-evolving beverage industry. Last year, sales in mixers fell alongside a rise in adult non-alc sales. In turn, mixer brands have positioned themselves as elevated zero-proof options and cocktail ingredients – some have even tried their luck in the ready-to-drink aisle.

Casamigos Launches RTD Margaritas

The O.G. celebrity tequila has made its way into canned cocktails. George Clooney’s Casamigos announced today the launch of Casamigos Margaritas, its first ever ready-to-drink (RTD) product.

Deep Diving California’s Distribution Shakeup and the RNDC Fallout

With Republic National Distributing (RNDC) winding down distribution operations in California ahead of September 1 exit and consolidation continuing among craft wholesalers, this week’s Brewbound Podcast explores the fallout of both in the Golden State.