Can Paraxanthine Power Caffeine-Free Energy Drinks?
Paraxanthine is the latest innovative beverage ingredient to start bubbling up in the functional set, touting energy-boosting and cognitive attributes while also increasing metabolism.
Lukas Southard
Senior Reporter, BevNET & NOSH
Lukas Southard is a Reporter covering the food and beverage industries across BevNET and NOSH.
Posts by Lukas Southard
NIQ: Functional Drinks Surge In C-Stores As Gen-Z Loses Interest
The convenience store channel is evolving beyond beer, soda and chips to meet a growing demand for healthier food and beverage options.
GoodPop Set to Exit Beverages, Refocus on Core Frozen Biz
GoodPop has discontinued its kid-positioned sparkling juice drinks in order to focus on its core offerings in frozen treats.
Jones Soda Exits Marijuana Mary Jones Drinks, Maintains HD9 Products
Jones Soda is offloading its Mary Jones intoxicating hemp brand to a privately held cannabis business as the drink maker “streamlines operations” and “focuses on core soda offerings.”
Coffee, But Make It Like Skoal: New Formats Chase Caffeine Consumers
From pouches to sprays to pastes, on-the-go caffeine consumers searching for portable alternatives to coffee or energy drinks have new formats to choose from.
Cann Expands Portfolio With Aperol-Inspired Spirit Alternative
Cann has launched Citrus Spritz today, its first foray into the 750ml bottle set, targeting the on-premise and at-home cocktail opportunity.
Girl Powered: How Energy Drinks Learned to Win with Women
If there is anything to be learned from energy drink deals in recent history, it’s that the need for caffeine is gender-agnostic. Read our cover story from the latest edition of BevNET Magazine.
Amazon Moves Whole Foods Leadership In-House
Amazon is consolidating the Whole Foods leadership team under its Worldwide Grocery Stores with Jason Buechel at the head.
Guru Q2 Revenue Dips As PepsiCo Distribution Ends
Guru Energy Drink experienced “temporary significant headwinds” in its second quarter earnings as the brand moves back to direct distribution in Canada.
BevNET Live Day 1: Leadership Lessons & Collective Investing
At BevNET Live Summer Day 1, entrepreneurs and stakeholders tackled leadership amid transformation, what CPG investors are looking for in brands and the current state of hemp-derived THC drinks, among many other topics.
USDA Extends SNAP Waiver Restrictions To Three States
The USDA has granted three new waivers restricting candy and soda from the Supplemental Nutrition Assistance Programs.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Beverage Lobby Sues Santa Cruz, Calif. Over Soda Tax
The American Beverage Association is suing the city of Santa Cruz over its proposal to tax sugar-sweetened beverages, saying it is in opposition to a 2018 California law protecting consumers from elevated grocery prices.
DRY Soda Founder Debuts Low-ABV Gin Second Sip
DRY Soda founder Sharelle Klaus Azeroual is moving into the spirits business with a low-ABV gin, Second Sip, cofounded with spirits industry veterans Leo Robitschek and Nick Strangeway.