Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Nielsen: Price Hikes Help Offset Uneven Volumes

Driven in part by manufacturer price increases and decreased promotional activity, dollar sales growth remains strong across non-alcoholic beverages, according to the latest analysis of Nielsen data by Goldman Sachs Equity Research.

Tru Drinks Aligns With Polar, Btomorrow Ventures For $3.6M Round

Massachusetts-based functional drink maker Tru is poised to move into a new growth stage with the closing of a $3.6 million funding round that includes participation by powerhouse New England beverage manufacturer and distributor, Polar Beverages.

Distribution Roundup: VYBES, Day One Bring CBD to San Diego

Having built its core business in Southern California, functional beverage brand VYBES is now aiming to capture one of the region’s biggest markets; Also, Angry Angel makes its debut in Publix, Rowdy Energy expands nationwide with 7-Eleven, and Wilfred's Non-Alcoholic Aperitif launches in the U.S.

J.M. Smucker Co. Divests From Natural Beverages, Grains

The J.M. Smucker Company continued to cull its CPG brand portfolio today with the announcement of an agreement to sell its natural and organic beverage and grains business to venture group Nexus Capital Management in a cash deal valued at around $110 million.

Four Sigmatic Shifts Focus From Function to Flavor With Creamers Launch

Where function had previously been paramount, the proliferation of the functional mushroom category — rising to $7.98 billion in 2020, according to Allied Market Research — means Four Sigmatic is making a slight pivot in messaging with its latest release.

Pepsi Enters NFT Market With Zero-Fee Collection

Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”

Ugly Drinks Co-Founder Hugh Thomas Stepping Down as CEO

Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”

Going for Gold: SPLENDOR Offers New, Natural Take on Functional Water

Ex-Mountain Valley Spring Co. CEO Breck Speed and his daughter, Collins Pugh, formerly a director of marketing at the company, are part of the team behind SPLENDOR Water, an import brand marketed as the only bottled water in the world to contain naturally occurring colloidal gold and silver.

“This is Soda”: Slice Returns — Again

As it prepares to reintroduce itself to consumers once again early next year, Slice is embracing its roots as a tried-and-true soda, albeit with some improvements made under the hood.