Tilray Acquisition Streak Continues with Colorado’s Breckenridge Distillery
Canadian cannabis producer Tilray continued to expand its beverage interests with the acquisition of Colorado-based Breckenridge Distillery last week.
Martín Caballero
Managing Editor, BevNET
Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Posts by Martín Caballero
Four Sigmatic Shifts Focus From Function to Flavor With Creamers Launch
Where function had previously been paramount, the proliferation of the functional mushroom category — rising to $7.98 billion in 2020, according to Allied Market Research — means Four Sigmatic is making a slight pivot in messaging with its latest release.
Mineragua Leveraging New Look, Category Momentum To Grow U.S. Presence
Over recent months, Mineragua has been rolling out its revamped packaging and refreshed identity, led by the tagline “Life With Sparkle,” which aims to position the brand as a bigger player in the $29.7 billion U.S. sparkling water market.
Pepsi Enters NFT Market With Zero-Fee Collection
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Ugly Drinks Co-Founder Hugh Thomas Stepping Down as CEO
Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”
Nourish Cold Pressed Teams With Petainer, Hiperbaric on First Keg for HPP Juice
A collaboration between packaging maker Petainer, HPP technology firm Hyperbaric and organic juice brand Nourish Cold Pressed Juice has seen the development of HPP-ready kegs.
Going for Gold: SPLENDOR Offers New, Natural Take on Functional Water
Ex-Mountain Valley Spring Co. CEO Breck Speed and his daughter, Collins Pugh, formerly a director of marketing at the company, are part of the team behind SPLENDOR Water, an import brand marketed as the only bottled water in the world to contain naturally occurring colloidal gold and silver.
U.S. House Reps Introduce Bill to Regulate CBD in Food and Beverage
Members of the U.S. House of Representatives have introduced a new bipartisan bill aimed at establishing federal standards for CBD food and beverage products.
“This is Soda”: Slice Returns — Again
As it prepares to reintroduce itself to consumers once again early next year, Slice is embracing its roots as a tried-and-true soda, albeit with some improvements made under the hood.
Gatorade’s Propel Plans Further Push into Immunity Line
More than simply bringing new consumers into the brand family, the success of Propel Immune Support thus far has served to reorient the company’s growth strategy around functional beverages, both within the line and beyond.
BlueTriton Acquires Saratoga Spring Water Co. To Go “National, Upscale”
BlueTriton Brands, Inc., the company formed to purchase the Nestlé Waters North America (NWNA) portfolio of domestic brands, is growing its roster of natural spring waters with the acquisition of Saratoga Spring Water Company (SSWC). Financial terms of the deal were not released.
New Tattersall Distilling Site Set to Scale Production, Enhance Consumer Experience
Minnesota-based craft distillery Tattersall is preparing to open the doors at its new, solar energy-powered 75,000 square foot facility and event space in River Falls, Wisconsin next month, the company announced today.
High Society: Ex-AB Veterans Debut Cannabis Seltzer in St. Louis
After spending nearly a combined 50 years working at beer giant Anheuser-Busch (AB) at its headquarters in St. Louis, Doug Mars and Corey Christanell are hoping to emerge as an early player in Missouri’s nascent cannabis beverage market with the launch of Society.
“We’re Coming in Humble”: Juice Served Here (Finally) Revived in SoCal
After a period of fits and starts, SoCal-based premium juice brand Juice Served Here (JSH) is back in limited distribution.