Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Suja Acquired By PE Firm Paine Schwartz

Cold-pressed juice brand Suja Life has been acquired by investment group Paine Schwartz Partners, the company announced today. Financial terms of the deal were not disclosed.

Nielsen: Overall Gains Offset By Growth Slowdown

Non-alcoholic beverage sales slowed across all channels over the two-week period ending on July 3, 2021, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Yet overall growth remains positive — on a two-year stack basis, total non-alcoholic sales are up 15.5% — and growing momentum behind the on-premise channel (+5.1% over the two weeks) are causes for optimism.

See Jane Drink: Cannabis Bevs Find Female Following

Even as new products and brands continue to pop-up across regulated states, it’s the growing presence of women in the cannabis beverage category that has some seeing a bigger future.

NessAlla Kombucha Revived Post-Bankruptcy

After declaring bankruptcy last year, Wisconsin-based NessAlla Kombucha has been acquired and revamped by newly formed Upside Beverage Co.

Waterdrop Opens First U.S. Retail Location

Following its U.S. debut online earlier this spring, European “micro drink” brand Waterdrop has opened its first domestic retail location in Miami.

Aura Bora Closes $2M Seed Round

Fruit and botanical-infused sparkling water brand Aura Bora announced Tuesday the close of a $2 million seed round of funding. The San Francisco-based brand, co-founded by CEO Paul Voge and his wife Maddie, has been one of the buzziest new names in sparkling water since launching in 2020, offering five zero-calorie flavors.

Myracle Kitchen Enters U.S. Market With Barista Mylk Blend

British holding company Nurture Brands is launching a unique Barista Mylk, developed in partnership with coffee expert James Hoffman, as the first entry for its North American plant-based milk brand, Myracle Kitchen.