Organic energy drink GURU is betting that its long-term growth potential outweighs short-term pain, as the company reported rising losses alongside record net revenue in its Q4/FY 2021 earnings report released today.

While divesting from some of its other well-known, better-for-you brands in recent years, Coca-Cola has been eager to use its flagship soda line as a platform for innovation, both inside the can and out. This morning, the company announced the release of Mocha, the fifth SKU for the Coca-Cola with Coffee line introduced in January 2021.

This year, the brand is looking to continue expanding its audience with the release of two new zero-sugar flavors — White Peach and Tropical Punch, which will replace Original and Lemon Lime — and a 12 oz. can format.

Sunwink's functional powders are joining a growing shelf of 'ingestible beauty' products at Target, while Spindrift Spiked enters e-marketplace Speakeasy and Southern Glazer's picks up another CBD drink.

For both cannabis seltzer brands, each owned by vertically integrated multi-state cannabis operators, this year is poised to be a critical one for growth, as the former completes its takeover by Florida-based Ayr Wellness, and the latter aims to tackle pricing while preparing to debut an innovative new product.

Positioned to compete directly with Bang, C4 and the range of other high-caffeine energy drinks that have emerged from the supplement space over the last several years, Echelon packs its muscular, 300mg caffeine formula into an 8.4 oz. slim can in three flavors, each with a spicy kick: Yuzu Cayenne, Berry Habanero and Watermelon Thai.

For brands in the burgeoning no-and-low space, the opportunity to build messaging around Dry January is clear. And as the movement has evolved, so have the approaches those brands are taking to drive eyes to the category, both during the month, and beyond.

Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.

U.S. dairy processors earned a major victory this week after a three-member panel ruled in their favor in a dispute with Canadian regulators over access to the country’s national market.

Singer Katy Perry is embracing “pleasure with restraint” with the launch of De Soi, a line of sparkling non-alcoholic apéritif created in partnership with master distiller Morgan McLachlan of premium spirits maker AMASS.

Massachusetts-based functional drink maker Tru is poised to move into a new growth stage with the closing of a $3.6 million funding round that includes participation by powerhouse New England beverage manufacturer and distributor, Polar Beverages.