Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Jones Soda Cuts Losses, But Sales Still Soft

Jones Soda managed to arrest net losses and start generating traction in cannabis drinks in Q1, but lower sales revenue dragged on gross profit as the craft soda company attempts its latest turnaround.

Protein Drinks Keep Punching, As Core Brands Grow and Occasions Expand

The protein-in-everything trend has flared up at times over the past decade, but current conditions -- with tailwinds from health and wellness now supercharged by the arrival of Ozempic and GLP-1 drugs -- only seem to be growing more favorable.

After ‘Biggest Mistake,’ Levia Co-Founder Hits Reset

Levia co-founder Troy Brosnan is formally returning to the THC-infused drinks category in leading a new beverage-focused division for vertically integrated supplier Monarch Emulsions. It’s an opportunity to guide an ambitious portfolio of new national brands, but also a chance to heal some old wounds.

Sales Rise Over Easter, But Will They Keep Up?

Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.

Crystal Geyser Joins the Surging Flavored Sparkling Category

CG Roxane is the leveraging its flagship brand Crystal Geyser Alpine Spring Water to enter the flavored sparkling water space, which grew 9.3% year-over-year, outpacing both flavored still water and non-flavored sparkling water during that period.

Legal: Mondelez Tells Ghost Hands Off Our ‘Kids’; Ex-Celsius VP Gets 13 Months

Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.

Keurig Dr Pepper: CSD, Energy Gains Boost U.S. Bevs +11%

Healthy growth from its revamped U.S. Refreshment Beverage division helped Keurig Dr Pepper (KDP) offset sluggishness in its coffee segment, and deliver the company a 4.8% increase in net sales during Q1 2025, as detailed in a quarterly earnings report this morning.

PepsiCo: U.S. Bev Volumes Drop As Uncertainty Looms

PepsiCo lowered its full-year earnings forecast this morning, citing declining consumer confidence and tariff-induced increases in supply chain costs as major hurdles to growth.

Daily Briefing (Insiders Only): No/Low Beverages Go On Tour

This is one case where drinking and driving kind of go together. With its third edition kicking off in Denver last month, the No/Low Tour, presented by for-profit industry group Focus on Health, aims to spread education, awareness and best practices for the red-hot adult non-alcoholic (ANA) and low-alcohol space.