Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
In this roundup, we highlight some of the work brands are doing to give back during the COVID-19 crisis, including several new initiatives to support independent gyms and a rapidly scaled coffee co-packing program for e-commerce.
Typically, food and beverage represents only around 3.2% of total U.S. online sales. But through a combination of factors, the outbreak of the novel coronavirus, COVID-19, has accelerated the shift to web-based shopping.
While some of the category’s larger players have sought to build a consumer base by leaning into mainstream flavors, M Kombucha, formerly known as Kombucha Culture, is staking its brand on the drink’s purported functional benefits.
Even as the coronavirus has ground most of the U.S. economy to a near stop, food and beverage suppliers and retailers — deemed an essential business by state and federal governments — are running at full speed, and looking to expand.
Over the past week, BevNET and NOSH edit staff reached out to a number of brands across food and beverage to hear about how they are grappling with the effects of the COVID-19 pandemic as it ripples across the globe. Their responses show an industry that, even as immediate demand for their products soars, is vacillating between measured caution and deep concern.
Ugly Drinks is extending its product range with the addition of still and unflavored sparkling waters in 16 oz. tallboy cans, joining an expanding group of bottled water brands embracing non-PET packaging options.
As the effects of the global COVID-19 pandemic continue to ripple across all facets of economic and social life, even the most reliable of blue-chip beverage corporations are having to adapt to new realities.
Having established a solid foundation for the brand with its core ready-to-drink shake line, ICONIC Protein is preparing to unveil a range of long-gestated innovations this year that highlight a shift towards caffeine-added, zero-sugar products.
PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.
Launching today on the company’s website, Pathwater is introducing alkaline (9.5+ pH) and sparkling varieties in a signature 20 oz. aluminum bottles. All three SKUs will also now contain electrolytes and sport a refreshed package design.
All Market Inc. is taking a measured approach for growing both natural energy drink Runa and coconut water brand Vita Coco, aiming to use product innovation and updated branding to develop a bigger and deeper presence within existing key retail accounts.
Natural beverage brand Purity Organic is teaming with CBD supplier Kadenwood on a partnership to produce a range of CBD-infused food, beverage, personal care and pet products.
In the next edition in a series of news briefs, we catch up with Vive Organic to discuss a pair of new additions to its line of functional cold-pressed juice shots, while also checking out new plant-based innovations from teaRIOT and Protein2o.
In the first of a series of news briefs, we examine how DRY Soda is reintroducing itself as DRY Botanical Bubbly, positioned as a non-alcoholic alternative for “celebration occasions.” We also explore new cold brew innovations from illy and Rise Brewing Company (including tea).
