Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Celsius: Domestic Growth Fuel Revenue Gains in Q3

Fitness energy drink brand Celsius saw domestic growth boost overall revenue 23% during the third quarter, according to financial results released by the company last week.

Coca-Cola Announces Launch of AHA Sparkling Water

The Coca-Cola Company today announced the launch of sparkling water brand AHA, signaling its intention to seriously compete in the rapidly growing zero-calorie sparkling water category.

Beverage Veterans Join CBD Brand Ojai Energetics

Upstart CBD brand Ojai Energetics has added two beverage industry veterans to its management team, with former Coke executive Tom Hicks coming on as COO and Jim Tonkin joining the company’s advisory board.

Guayakí Self-Distribution Model Rolls On

As outlined by co-founder David Karr, Guayaki eventual goal is complete self-distribution, to which the brand is over halfway there with approximately 10,000 accounts -- or, “all of California and basically most of the U.S., outside of natural [retailers],” -- serviced by a fleet of over 300 electric cars.

People Moves: Adam Louras Steps Down as Iris Nova COO

Adam Louras Steps Down as Iris Nova COO to Launch Consulting Agency; Matt Kahn Leaves CELSIUS; Death Wish Coffee Appoints COO; Dunkin’ Brands CMO Steps Down; Zing Zang Names Brent Albertson as CEO

Stumptown and Oatly Team For Cold Brew Line

Having helped to build the category at retail, Stumptown Coffee Roasters is deepening its commitment to cold brew with the launch of a new line, made with oat milk from Swedish brand Oatly, next month.

Nielsen: Majors Post Modest All-Channel Gains in September

PepsiCo, The Coca-Cola Company, Keurig Dr Pepper (KDP) and Monster Energy Company all posted sales gains of at least 2%, even as overall non-alcoholic beverage and snack sales ebbed slightly, according to a Wells Fargo Securities analysis of Nielsen data.

Wells Fargo: C-Stores “Upbeat” in Q3 Survey, As Sales Climb

Convenience retailers are feeling good about rising sales and brand innovation, according to the Q3 “Beverage Buzz” c-store retailer survey published by Wells Fargo Securities. Meanwhile, sales growth in the convenience retail has slowed relative to all channels, despite an uptick in year-over-year sales during the four-week period ended on Oct. 5.

Ugly Drinks Announces New Investment, Launch of Energy Line

A little over one year after launching in the U.S., London-based sparkling water brand Ugly Drinks is targeting further stateside expansion with the launch of a caffeine-infused sub-line, Energized, along with the announcement of a new round of financing.

Cocktail Crate Acquired by Traverse City Whiskey

New York-based premium mixer brand Cocktail Crate has been acquired by craft distillery Traverse City Whiskey Co., the company announced yesterday. Financial terms of the deal were not disclosed.

Owen’s Craft Mixers Closes $3M Round

New York-based Owen’s Craft Mixers announced today it has closed a $3 million Series A fundraising round led by Levy Family Partners.

BevNET Magazine Feature: The Shape of Water

While consumer buying habits and nutrition trends are providing healthy tailwinds for the nascent category of kids water, developing a strong identity — to say nothing of building a business around that concept — remains a challenge for all involved, particularly in the face of declining sales for the entire kid-positioned beverage market.

NACS 2019: Energy, Coffee Highlight Coke’s 2020 Innovations

In this interview recorded at NACS 2019, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.