Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
Thanks to the addition of nootropic ingredients, the new product gives C4 a foothold outside of athletic performance or fitness-based use occasions, something that the brand’s consumers were already helping to drive.
At the close of a year spent honing its image and messaging, electrolyte infusion beverage maker ROAR Organic is channeling its momentum into the launch of Electrolyte Powder Sticks, a three-SKU line of single-serving mix packets.
In this roundup of recent investment and M&A news, New York-based Grady's Cold Brew kicks off a crowdfunding investment campaign online, IFF and DuPont come together, and the merger of Peet's Coffee and Jacobs Douwe Egberts sets the stage for potentially the world's biggest publicly traded coffee company.
In a complaint filed in Superior Court of California, Los Angeles County on September 11, three distributors — North Carolina-based Carolina Beverage Corp. and Dixie Riverside and Alligator Beverage, both headquartered in Georgia — claim Fiji Water broke their respective contracts by forcing retailers in their sales territories to stop accepting product deliveries and making no attempt to negotiate terms to service those accounts
In kombucha, the story of the 2010s has been about the category’s rise from a niche beverage to a mainstream product. Having achieved that milestone, the question facing the industry at the precipice of a new decade is how to ensure that growth continues.
Butterfly, the private equity group which acquired a majority stake in Orgain in November, is expected to inject new energy and resources into the brand, providing a boost in marketing and a path towards international expansion, along with "fuel to the fire on our innovation," according to founder Dr. Andrew Abraham.
Next month, Mondelēz will begin piloting Ruckus and Co., a two-SKU line of ready-to-drink frozen fruit smoothies set for broad launch in summer 2020. Available in dairy-based Berry Banana Twist and coconut milk-based Tropical Tango flavors, each 6 oz. bottle is designed as a “pack-and-thaw” item that can go into kids’ lunch boxes straight from the freezer in the morning and be ready to consume by midday.
PepsiCo today announced the April 2020 launch of Pepsi Café, a blend of Arabica coffee and original Pepsi cola that will arrive at retailers nationwide in Original and Vanilla flavors.
Refresco CEO Hans Roelofs said that the acquisition of AZPACK allows Refresco to cover a regional white space in its growing national U.S. network. Based in Tempe, Arizona, AZPACK operates out of a 240,000 sq. ft. facility with hot fill, cold fill and flash pasteurization capabilities.
The second day of BevNET Live Winter 2019 looked back towards the entrepreneur, offering lessons and insights on how brand leaders can grow on both a professional and personal level.
Mushroom-based functional shot Shroomi, sparkling coffee maker Sofee, botanical tonic Corsa, carbonated tea infusion Spritz, wellness drink platform Heywell and probiotic water kefir Dr. Scobii advanced to the next stage of the competition.
The recent development of niche fitness subcategories has opened new opportunities for Spartan Race to partner with innovative brands like rapid hydration mix Liquid I.V. and performance energy drink Adrenaline Shoc.
First Beverage Group is getting into the CBD business with today’s announcement of its investment in Mad Tasty, a line of infused sparkling waters backed by Interscope Records recording artist Ryan Tedder, lead singer of the group One Republic.
As evidenced California-based sleep aid beverage SOM Sleep has struck a chord with professional athletes and sports teams, providing a unique angle to attack the nascent sleep beverage space.
