Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Cha Cha Matcha Launches RTD Product

The brand, which operates five matcha cafes split between New York and Los Angeles, is releasing the line today in 12 oz. slim cans available exclusively in its stores and on its website. Flavors include Green Tea, Ginger Turmeric, Half N Half Matcha Lemonade and Activated Charcoal.

The Bitter Housewife Expands into RTD with Bitters & Soda

Having established its identity as a culinary-inspired cocktail product maker, Portland, Oregon-based brand The Bitter Housewife is aiming to kick off a new era next month with the launch of its first ready-to-drink product, Bitters and Soda.

Vermont Village Acquired by Stonewall Kitchen

Specialty food company Stonewall Kitchen this morning announced an agreement to purchase the Vermont Village brand, a producer of organic applesauce and raw apple cider vinegars, from parent company Village Cannery of Vermont. Terms of the deal, which is expected to close in September, were not disclosed.

BevNET Magazine Feature: Meal Replacements Evolve Online

In 2019, larger market forces are acting to shape the meal replacement segment’s future: consumers are moving away from the grocery center aisle and towards e-commerce, and they’re also paying closer attention to the types of ingredients and benefits in meal replacement products.

Backed by ‘The Rock,’ VOSS Aims for Evolution

Bringing in one of the world’s biggest box office stars as the new face of premium imported water is not exactly a subtle move. But for Voss, a brand seeking to reassert itself after a transitional period in senior leadership, subtlety was not an option.

CBD Startup Good Day Aims for Anytime

Good Day launched its first product this month, a ready-to-drink, organic, shelf-stable cold brew coffee infused with 15 mg of hemp-derived CBD. The line is the first of three beverages, the others being a sparkling water and chamomile tea, each scheduled to launch this fall.

Richard’s Rainwater Sets Sights on Advancement

Texas-based Richard's Rainwater is doubling down on its belief that its unique sustainability message can help forge new paths forward in retail. Since 2002, the brand has been bottling and distributing purified rainwater in both still and sparkling varieties, the first company in the U.S. to receive approval to do so.

BevNET Magazine Feature: Iced Tea’s Fizz Factor

The massive success of carbonated waters, led by brands like LaCroix, Sparkling Ice and Bubly, has not gone unnoticed by the broader beverage space. Brands in categories such as coffee, coconut water and now tea have all sought to inject fizzy innovations into their respective products.

Celsius: Domestic Revenue Drives Q2 Growth

Fitness energy drink Celsius saw year-over-year revenue grow 73% during the second quarter of 2019, according to financial results released by the company yesterday.

New Age: Revenue Up in Q2

New Age Beverages recorded a 397% increase in net revenue and a net loss of $11.7 million in the second quarter of 2019, according to financial results released by the company this morning.

Monster vs. Bang: New VPX Complaint Contains ‘Conspiracy’ Claims

The latest volley in the ongoing legal skirmish between Monster Energy Corp. and Bang Energy manufacturer Vita Pharmaceuticals/VPX Sports was filed yesterday in U.S. District Court in the Southern District of Florida. The complaint accuses Monster and its executives of engaging in a “conspiracy” to “suppress, obstruct, and conceal” alleged health risks related to consumption of the brand’s energy drink products.

Monster: Net Sales Grow, But Miss Projections

Monster Energy Corp. recorded total net sales of $1.1 billion in the second quarter of 2019, an 8.7% increase from the same period last year, according to financial results released this morning.

Diageo Acquires Majority Stake in Seedlip

International spirits conglomerate Diageo announced today that it has acquired non-alcoholic distilled spirits maker Seedlip. The liquor company had been an investor in the brand through its venture capital arm, Distill Ventures.

California Cannabis Beverage Copacker Spacestation Goes Online

Spacestation, the brainchild of Blackeye Roasting Co. founder Matt McGinn, recently opened in northern California with the goal to help startup cannabis beverage brands with both the industry guidance and manufacturing muscle to find success in the nascent category.