Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Dunn’s River Brands Sells Controlling Interest in Temple

Turmeric-based beverage brand Temple today announced that Natur International Corp., a producer of plant-based food and beverages based in the Netherlands, has acquired a controlling interest in the company. Financial terms of the transaction were not disclosed.

CBD Brand Sunday Scaries Extends to RTD With Infused Energy Shot

This month, San Diego-based Sunday Scaries, which produces CBD infused tinctures and gummy supplements, introduced its first ready-to-drink product: YOLO, a 2 oz. shot that pairs 50 mg of full spectrum CBD with a 200 mg dose of natural caffeine.

Nutpods Secures Investment From VMG Partners

Non-dairy creamer brand Nutpods, which markets a line of dairy-free almond and coconut-based creamers, has closed a round of fundraising with VMG Partners for an undisclosed amount, the company told BevNET last week.

Dwayne “The Rock” Johnson Joins VOSS As Investor, Advisor

Imported Norwegian premium water brand VOSS announced this morning that actor and wrestler Dwayne “The Rock” Johnson has joined the company as an investor and strategic advisor. The 47-year old California native will also serve as the face of a new marketing campaign entitled “Live Every Drop.”

King’s Brew Revamps, Extends Cold Brew Line

After launching with a single cold brew product last year, New Hampshire-based coffee roaster King’s Brew is eager to build out the line this summer by rolling out new flavors, a new pack size and a new design aimed at expanding both its customer audience and retail footprint.

Kin Spritz Aims For Non-Alc “Euphoria”

Using the tagline of “All Bliss. No Booze,” New York-based Kin Euphorics has developed a product that aims to mimic alcohol’s upbeat cerebral effects with a combination of adaptogens and nootropics.

Chobani, Fair Trade USA to Launch Dairy Certification Label

Yogurt maker Chobani is collaborating with Fair Trade USA on a new label that certifies the milk used in its products is sourced from farms that meet “comprehensive” standards for animal welfare and employee rights.

Brand Profile: Thirty Drinks Growing One Cafeteria at a Time

Having started with 200 schools in the Cincinnati area, sports drink startup Thirty Drinks is now targeting expansion in public and private school lunch programs, and founder Patrick McGinnis is committed to this year making this unique food service channel “the backbone of the company.”

Coca-Cola Wins Arbitration With Monster Over ‘Energy’ Line

The Coca-Cola Company received a favorable decision in its arbitration hearing with Monster Energy Corp., paving the way for the soda giant to expand its new energy drink, Coca-Cola Energy, into markets worldwide.

Summer Fancy Foods Show 2019: Format Fuels Innovation in Coffee, Mixer Segments

At this year's Summer Fancy Food Show, held June 23-26 at the Javits Center in New York City, there was plenty of beverage innovation to go around. Following yesterday’s look at several new products from the show, in this roundup, we explore developments in the coffee and ginger ale/tonic categories.

LaCroix Defends Ingredients, Packaging in Public Letter

Sparkling water brand LaCroix has issued an open letter defending its production process, ingredient integrity and packaging safety in the wake of a series of lawsuits, claiming “We never have, and never will, make false statements about our products.”

Shaquille O’Neal Joins FORTO As Investor

NBA legend Shaquille O’Neal has joined FORTO coffee shot maker Dyla Brands as an investor and will be the face of a $20 million media campaign for the product this fall, CEO and founder Neel Premkumar told BevNET. The size of the investment was not disclosed.

In the Courtroom: Outlaw Beverage Denied Preliminary Injunction in A Shoc Case [Updated]

In this edition of In the Courtroom, Outlaw Beverage co-founder Lance Collins faces a lawsuit from his old company over the design, branding and formula for the forthcoming Adrenaline Shoc (A Shoc) line. Meanwhile, La Croix is targeted by a former employee over safety claims, and Fairlife continues to grapple with the fallout from the release of a viral video showing animal abuse at its flagship farm.