Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

BevNET Magazine Feature: Issues & Challenges in Hemp/CBD

Now that the market has begun to take off, the beverage space is flush with new hemp and CBD ingredient suppliers eager to work with innovative brands in the category. That means drink makers looking for partners are spoiled for choice, and also that suppliers must do more to rise above the noise.

Hank’s Craft Soda Offshoot Aqwi Organics Set to Launch This Summer

Liberty Beverages, the parent company of Hank’s Craft Soda, is set to diversify its beverage interests with the launch of Aqwi Organics, a new line of low calorie flavored water infused with sea salt and antioxidants sourced from kelp.

Role Tea Shuts Down

Washington, D.C.-based iced tea brand Role Tea is ceasing all operations, the company revealed in an email to customers earlier today.

BevNET Magazine Feature: Vita Coco Takes On The World

In addition to fueling the company’s own ambitions, innovation has put Vita Coco in pole position to drive growth in Keurig Dr Pepper’s (KDP) allied brands portfolio – and throughout KDP itself – after a year of change.

Melanie Boulden Appointed President, General Manager at Coke VEB

Reebok senior marketing executive Melanie Boulden has been appointed as president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands (VEB) division, effective August 5, according to an internal company email sent to employees yesterday.

Monster Close to Coke Arbitration Decision, Exploring Alcohol Innovation

Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.

Keurig Dr Pepper Sued Over Arsenic in Imported Peñafiel Water

Keurig Dr Pepper (KDP) is facing a class action lawsuit accusing the beverage giant of willfully ignoring repeated warnings over a period of years that its imported Peñafiel brand water products include dangerous levels of arsenic, including concerns raised by the U.S. Food & Drug Administration (FDA) inspectors.

All Market Launches Eco-Friendly Aluminum Bottle Water Brand Ever & Ever

Launched by Vita Coco parent company All Market, Ever & Ever, a new line of purified water packaged in resealable 16 oz. aluminum bottles, is now available in still and sparkling varieties at select retailers in New York City, on Amazon and at drinkeverandever.com for a suggested retail price of $1.99 per bottle or $23.99 for a 12-pack.

New Age Agrees Terms to Acquire Brands Within Reach

New Age Beverages today announced an agreement for the acquisition of Brands Within Reach (BWR), a deal which brings global brands such as NESTEA, Volvic, Evian and illy into the Colorado-based company’s portfolio.

VPX Files Motion to Expedite Injunction Ruling in Monster Case

Bang Energy maker Vital Pharmaceuticals (VPX Sports) has filed an expedited motion for a preliminary judgement in its legal battle with Monster Energy Corp. over alleged trade dress infringement related to the latter’s REIGN line.

Cusa Tea Closes $2.5M Series A Round

Boulder, Colo.-based premium instant tea maker Cusa Tea has completed a $2.5 million Series A funding round led by Break Trail Ventures and S Cap, the company announced yesterday.