Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Profile: With C4, Nutrabolt Steers Sports Nutrition to Mainstream

In making the jump into the competitive energy drink space with the launch of a carbonated C4 On-the-Go in April, sports nutrition company Nutrabolt is betting that the brand’s existing audience — the over 5 million customers who have purchased its products — will follow along with them.

The Morning After: 82 Labs Evolves Amid Retail Push

Over the last four-plus weeks, Morning Recovery, the first product from 82 Labs, has enjoyed a successful launch at 70 7-Eleven locations in Chicago, one of its three retail test markets along with San Francisco and Los Angeles.

Report: Index Ranks U.S. Food Giants on Access to Nutrition

The first-ever U.S. Access to Nutrition Index, produced by the Access to Nutrition Foundation (ATNF), an independent non-profit organization, assigns a numerical score on a scale of one to 10 based on an evaluation of what the top ten food and beverage companies in the U.S. are doing to increase consumers’ access to healthy and affordable products.

Nielsen: Sparkling Water, Energy Make Gains

An increase in dollar sales for sparkling flavored waters and energy drinks helped offset slow growth in carbonated soft drinks (CSDs) and a decrease in tea over a four-week period ending on Nov. 3, according an analysis of Nielsen data by Wells Fargo Securities. Total snack and non-alcoholic beverage sales were up 2.9 percent.

Distributor Profile: Hensley Grows Beyond Beer

According to president Andrew McCain, Hensley is approaching 3 million cases of volume shipped for its non-alcoholic portfolio this year, with annual growth expected to land between 15 and 20 percent for the next few years.

KDP: Net Sales Rise Post-Merger in Q3

Keurig Dr Pepper (KDP) enjoyed increases in net sales and operating income in the third quarter, during which the company also completed its merger of Keurig Green Mountain and Dr Pepper Snapple Group.

Verve Enters RTD Stakes With ‘Flash Brew’ Coffee

Rather than steeping coffee in cold water like a traditional cold brew, Verve creates its "flash brew" RTD with a blend of Peruvian and Ethiopian coffee brewed hot in an oxygen-free environment before being flash-chilled and infused with nitrogen.

Dirty Lemon Discontinues Sales and Production of CBD Elixir

Functional beverage brand Dirty Lemon announced today that it will discontinue sales of its cannabidiol (CBD) infused SKU, +cbd, until the regulatory framework around hemp-derived CBD is clarified on a federal and state level.

NutriFresh Shifting Focus Away from Juice Co-Packing

Pivoting to embrace its growing e-commerce and high-pressure processing (HPP) business, Nutrifresh has shut down in-house juice manufacturing operations at its Edison, N.J.-based production facility.

Vive Organic Closes $7M Round Led by PowerPlant Ventures

Vive Organic has closed a $7 million Series A funding round led by PowerPlant Ventures, as the cold-pressed juice shot maker looks to continue building out its staff while expanding distribution.

Keurig Dr Pepper Announces Deal To Distribute Evian

Keurig Dr Pepper has signed an agreement with Danone Waters of America (DWA) to sell, distribute and merchandise evian in the United States, the two companies announced in a joint statement this afternoon.

Coke: Revenue, Volume Growth Fuel Q3

The Coca-Cola Company’s long-term strategic pivot towards better-for-you beverage products appears to be yielding results, as low-calorie soft drinks and waters helped fuel organic revenue growth of 6 percent in the third quarter.

Gallery: New Spirits Roundup

Taking a detour from our coverage of non-alcoholic products, BevNET chronicles some of the recent new expressions, limited edition releases and package redesigns in the world of spirits, ranging from rare imported Scotch to canned cocktails.

Keurig Dr Pepper Cutting 500 Jobs Nationwide

Keurig Dr Pepper will eliminate 500 jobs nationwide by Jan. 4, 2019, including 118 jobs across four facilities in Vermont, as the company consolidates operations following its merger this summer.