Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

REBBL Announces Two New Hires

Chuck Engle joins REBBL as the its senior vice president of sales, while Rusti Porter, a former vice president of marketing at Kraft Foods-owned jerky brand Krave, was appointed as senior vice president of marketing.

Elmhurst Goes Non-Dairy With New ‘Milked Nuts’ Line

Elmhurst Milked unveiled its premiere line of non-dairy products — dubbed “milked nuts” — at Natural Products Expo West in March in four varieties: almonds, cashews, hazelnuts, and walnuts.

“Ugly” Produce Platform Full Harvest Closes $2M Raise

The San Francisco-based Full Harvest, founded by Christine Moseley, a former head of business development at Organic Avenue, has raised $2.35 million thus far, having brought in $350,000 from The Impact Engine, Astia and Wilson last May.

Study Finds Recyclability Issues In Weight, Labels for PET Bottles

The results concluded that ultra-lightweight bottles can negatively impact the effectiveness of recycling systems, while showing that the a majority of the bottles tested showed significant issues in recyclability, based on Association of Plastic Recyclers (APR) guidelines.

Expo West 2017: SPINS Recaps Major Trends and Products

Corporate transparency, restorative agriculture and the rise of nut butters as a snack were among several emerging trends from Natural Products Expo West 2017 that were highlighted in a webinar from market research firm SPINS on Thursday.

GIVN Debuts New Labels, Sparkling Water This Spring

GIVN co-founder John Houseal said the revamped packaging aims to distill the multiple call-outs on the previous version down to a simple core message, much of which is represented in the brand name itself.

In the Courtroom: Craft Root Beer Maker Battles Monster

Craft root beer maker Thunder Beast faces a trademark infringement suit from Monster Energy, while Unique Beverage Company is hit with class action litigation over allegations its coconut flavored sparkling water is deceiving to consumers

New Age Acquires Coco Libre, Marley Beverage Assets

The acquisition of Maverick Brands and its flagship brand Coco Libre for a combination of cash and shares of common stock in New Age “fills an important gap to complete the Company’s functional beverage portfolio,” according to a press release.