Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Celsius Posts Record Q3 Revenues

Speaking during a conference call to announce the results, Celsius CEO Gerry David said that increased sales volume was the underlying driver of revenues during the third quarter.

Taxes On Sugary Drinks Sweep To Victory

Proposition V in San Francisco, which calls for a penny-per-ounce tax on sugar-sweetened beverages charged to distributors, passed by 62 percent to 38 percent.

NACS 2016 Video: Forto Shots Aim High

Combining organic, fair trade cold brew coffee, 200 mg of caffeine and milk, Forto’s shelf-stable shots are positioned to offer a potent energy boost for consumers on-the-go, according to CEO and founder Neel Premkumar.

Bulletproof Coffee Spin-Offs Coming Of Age

Seven years after Bulletproof Coffee's debut, a new generation of entrepreneurs and brands have begun building the niche product into a legitimate RTD coffee sub-category, each taking different approaches towards tweaking Asprey’s original formula and expanding the drink’s customer base.

Pressure Is Building for HPP Coconut Water

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Is This Love? New Age Merges With Marley Beverage Co.

New Age CEO Brent Willis explained that the combination of his company’s sales and marketing resources along with consumers’ strong identification with Bob Marley as a public figure made the partnership an ideal opportunity for New Age to make its long-planned entrance into the RTD coffee segment.

NACS 2016 Video: Trimino Momentum Growing Ahead of C-Store Push

Trimino co-founder and CEO Peter Dacey, speaking with BevNET at the 2016 edition of the NACS show hosted last week in Atlanta, lauded the brand’s performance over the past year, in which Trimino expanded its retail presence outside of the Northeast and saw volume increase by 400 percent.

Monster Energy Takes Heat From C-Store Retailers In Q3 Survey

The quarterly report, which was released on Monday and includes input from retailers representing over 15,000 convenience store locations in the U.S., downgraded its 2016 energy drink sales growth projection for the second consecutive quarter, dropping from 7 percent to 6.3 percent, with further deceleration expected.

John Bello Named As Nominee For Reed’s Inc. Board Chairmanship

The company, which includes Reed’s Ginger Brew, Virgil’s Soda in its brand portfolio, has been mired in controversy over the composition of its Board since August, when a group of activist investors, calling themselves The Committee to Rescue Reed's, formed to pressure CEO Chris Reed into accepting changes to the board's personnel.

DPSG Sees Rising Profits in Q3 Earnings Report; Is Bai Deal Near?

Dr Pepper Snapple Group (DPSG) reported Q3 revenues of $1.68 billion in its quarterly financial results summary released Thursday morning, topping analysts’ projections with a 3.1 percent increase from the same period last year.

Coca-Cola Reports Net Revenue Decline In Q3 Earnings

The company continued to gain value share in total North America RTD beverages for the 26th consecutive quarter, with sparkling beverages volume growth driven by Sprite, Fanta and energy drinks, while Diet Coke declined.

Reed’s Inc. Board Saga Continues

This week the conflict took a more personal turn, with the dissident stockholders’ committee leader, Edwin Lozano, and Reed each questioning the other’s professional backgrounds, and a former board member who had tried to mediate the dispute joining Lozano’s faction.