Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Non-Alcoholic Spirit Seedlip Launches In U.S.

Each of Seedlip’s two expressions, Spice 94 and Garden 108, contains a variety of botanical ingredients, such as thyme, rosemary, orange peel, hay and oak.

In the Courtroom: Hint and Zico Face Class Actions

A pair of class action lawsuits filed in California last week accuse two well-known beverage companies of making false and misleading claims on their packaging and in marketing materials.

Hal’s Beverage Debuts Ginger Ale Line Extension

Hal’s Ginger Ale will be sold in 20 oz. plastic bottles in two varieties: Original, which contains 21 grams of pure cane sugar per serving, and a zero-calorie Diet version, which is sweetened by sucralose.

Juicero Slashes Price Ahead of Schedule

Speaking with BevNET, Juicero CEO Jeff Dunn said the decision was a partly the result of a successful Black Friday/Cyber Monday promotion; upon lowering the price to $399, the company doubled its user base in one day.

Bob Nakasone Joins First Beverage Ventures

Following the departures of Nantucket Nectars co-founder Tom First and former Glaceau executive Jason Camillos last year, the firm’s fund, First Beverage Ventures, has brought on a pair of investment professionals and a seasoned industry operator to manage its investment portfolio.

Monster Investor Call Reflects Mixed Fortunes in 2016

Executives from Monster Beverage Corporation discussed a variety of topics on Thursday during the company’s annual investor call, including the performance of its new Mutant “super soda” drink and the status of its forthcoming coffee innovation, Cafe Monster.

Rob Paladino Joins Pure Brazilian As CEO

Paladino joins the company following a two-year stint as CEO of WTRMLN WTR, where he oversaw record triple-digit growth for the cold-pressed juice brand.

Organic Food Incubator Reborn In New Jersey

In an interview with BevNET, Schwartz said that he looked at approximately 30 potential new locations throughout New York’s five boroughs last year in an effort to retain the company’s identity. However, the cost savings available by moving to New Jersey were too enticing to ignore.

Survey Results Reveal Manufacturers’ Support for HPP

The anonymous survey, conducted in September and October, asked participants to answer 15 questions about HPP safety, quality and efficacy, and to compare HPP to other pasteurization methods.

In the Courtroom: Health Watchdog Groups Sue Coke, Wonder Fuel Seeks Relief

In a move that some experts have described as similar in strategy to the legal actions taken against the tobacco industry in the 1990s, a new lawsuit accuses Coke and CSD-friendly trade group American Beverage Association (ABA) of engaging in a 40-year “elaborate campaign of disinformation” to minimize the health risks associated with soft drink consumption.

Christine Perich Appointed as CEO At WTRMLN WTR

In an interview with BevNET, WTRMLN WTR co-founder and creative director Jody Levy explained that Perich’s experience in building brands would be an asset as the company enters a new stage in its development in 2017.

FDA Issues Draft Guidance on New Nutrition Facts Label

The draft guidance, a series of recommendations addressing issues ranging from manufacturer compliance and the declaration of added sugars to appropriate spacing between lines on the label itself, is an in-progress version of guidelines that will represent the current thinking of the FDA when finalized.

Private Label Functional Beverages Taking Root in Grocery

In an interview with BevNET, Susan Viamari, vice president of thought leadership at IRI, explained that embracing functional and better-for-you beverages is a way for private label brands to move away from “me-too” types of innovation and carve out more specialized niches.