Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Confluence Opens New Production Facility

Less than 12 months after scaling up operations by moving into a 1,600 square foot facility, Confluence, makers of canned nitro-infused cold brew coffees, will be adding nearly five times the space when they relocate to a new 10,450 square foot warehouse in mid-December.

Health-Ade Opens New Production Facility

In an interview with BevNET, Health-Ade co-founder and COO Justin Trout said the new facility would allow the brand to grow its operations and increase efficiency, but also to reinforce its core ethos.

Kombucha Study Raises Sugar Content Questions

A recent study of sugar content in kombucha, funded by KeVita, completed by NaturPro Scientific, and shared with the media, reported that products from five out of eight manufacturers tested contained higher levels of sugar that reported on labels.

Celsius Posts Record Q3 Revenues

Speaking during a conference call to announce the results, Celsius CEO Gerry David said that increased sales volume was the underlying driver of revenues during the third quarter.

Taxes On Sugary Drinks Sweep To Victory

Proposition V in San Francisco, which calls for a penny-per-ounce tax on sugar-sweetened beverages charged to distributors, passed by 62 percent to 38 percent.

NACS 2016 Video: Forto Shots Aim High

Combining organic, fair trade cold brew coffee, 200 mg of caffeine and milk, Forto’s shelf-stable shots are positioned to offer a potent energy boost for consumers on-the-go, according to CEO and founder Neel Premkumar.

Bulletproof Coffee Spin-Offs Coming Of Age

Seven years after Bulletproof Coffee's debut, a new generation of entrepreneurs and brands have begun building the niche product into a legitimate RTD coffee sub-category, each taking different approaches towards tweaking Asprey’s original formula and expanding the drink’s customer base.

Pressure Is Building for HPP Coconut Water

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Is This Love? New Age Merges With Marley Beverage Co.

New Age CEO Brent Willis explained that the combination of his company’s sales and marketing resources along with consumers’ strong identification with Bob Marley as a public figure made the partnership an ideal opportunity for New Age to make its long-planned entrance into the RTD coffee segment.

NACS 2016 Video: Trimino Momentum Growing Ahead of C-Store Push

Trimino co-founder and CEO Peter Dacey, speaking with BevNET at the 2016 edition of the NACS show hosted last week in Atlanta, lauded the brand’s performance over the past year, in which Trimino expanded its retail presence outside of the Northeast and saw volume increase by 400 percent.

Monster Energy Takes Heat From C-Store Retailers In Q3 Survey

The quarterly report, which was released on Monday and includes input from retailers representing over 15,000 convenience store locations in the U.S., downgraded its 2016 energy drink sales growth projection for the second consecutive quarter, dropping from 7 percent to 6.3 percent, with further deceleration expected.

John Bello Named As Nominee For Reed’s Inc. Board Chairmanship

The company, which includes Reed’s Ginger Brew, Virgil’s Soda in its brand portfolio, has been mired in controversy over the composition of its Board since August, when a group of activist investors, calling themselves The Committee to Rescue Reed's, formed to pressure CEO Chris Reed into accepting changes to the board's personnel.