Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Expo East Roundup: Plant-Based Waters

Following the success of coconut water, beverage producers are further exploring the potential of natural hydration products in various ways with a new wave of plant-based waters.

Expo East 2016: Steady to the Kor

Since launching Kor at Expo West 2015, founder Jordan Retamar has found fertile ground for the development of the brand in the spaces between the functional supplement and cold-pressed juice categories.

Zevia Announces New Stevia Exclusive Blend

As of 2013, Zevia has been using a stevia blend based primarily on the compound Rebaudioside A, with natural sweeteners erythritol and monkfruit added to balance the intense flavor.

Rooibee Red Tea Rebrands With New Flavors and Packaging

The Newport, Ky.-based company is switching from 12 oz. to a 16 oz. plastic bottle featuring an updated logo, a move CEO David Salmon says will help the brand to better reflect consumer preferences within the RTD tea market.