Red Bull to introduce an energy shot in 2009
, Assistant Editor Red Bull will enter the fast-growing energy shot market in 2009, according to Patrice Radden, spokeswoman for Red Bull North America. “We recognize that some consumers are…
Matt Casey
Posts by Matt Casey
Government scrutiny of BPA unlikely to affect beverages
, Assistant Editor Washington politicians are questioning the U.S. Food and Drug Administration’s handling of a chemical used in beverage can linings. Sen. Charles Grassley (R-IA) separately and Reps. John…
Chinese Democracy and Free Dr Pepper
This one may just right the economy. Or kill Dr Pepper. Or Both. Axl Rose finally set a date – November 23 – for the release of his 17-year-in-the-making album…
Gatorade Gets Functional
, Assistant Editor PepsiCo unveiled plans at this week’s National Association of Convenience Stores show in Chicago that mark a change in course for Gatorade, the hydration category’s marquee brand.…
Arizona to release organic lines, energy shot
, Assistant Editor AriZona delivered on a promise made in August this week at the National Association of Convenience Stores show when the company unveiled a flurry of new products…
Icelandic Glacial moves to new bottling facility
, Assistant Editor When Jon Olafsson and his sons “pushed the button” Friday at their new Icelandic Glacial bottling facility, the first motion on the automated line dumped a heap…
High Voltage Beverages sues Coca-Cola over Vault name
, Assistant Editor A small beverage company has filed a trademark suit against Coca-Cola and asked a judge to order the beverage giant to remove Vault from the market. High…
Bill could require more information on bottled water packaging
Bottled water in the U.S. could include more on-package documentation if a bill proposed by U.S. Senator Frank Lautenberg (D-NJ) becomes law. The bill, called the “Bottled Water Safety and…
A beverage idea so cool it's frozen
Beverage manufacturers have bottled a lot of unlikely drinks over the years – pickle juice comes to mind – but Jon Wilt may have the strangest idea in recent history.…
Coke, Pepsi and an Olympic boxer
In one of the stranger quirks of the now-global “Cola Wars,” Pepsi and Coke squared off over the rights to promote themselves on the hopes of an Olympic boxer from…
A fishy drink
Don’t expect this one to slither into the U.S. market. Japan Tobacco Inc. introduced a new drink in Japan called “Unagi Nobori,” or, “Surging Eel.” While animal names are common…
Mouse-age in a bottle
Typically, the only good way a mouse and a beverage bottle go together is when Disney partners with Coke for a promotion. Any other combination of rodents and refreshments usually…
A Tru-ly bad beverage idea
A product popped up on my radar Wednesday that made me dread the inevitable BevNET review. Tru Blood claims to be a synthetic blood substitute. For vampires, mostly. Initially, I…
Starbucks to close hundreds of stores
Starbucks – that company that stands at the curious intersection of coffee house, RTD brand and beverage retailer – will close 600 company-owned stores. The company said most of those…