Red Bull? Not According to Rorschach!
Today, outside of the BevNET world headquarters in Harvard Square, Advertising Ace John McKenna spotted what could be a tea-leaf-like sign of Red Bull’s future. A passing car crushed a…
Matt Casey
Posts by Matt Casey
Wine-glass Soda
In what may be the most high-brow examination ever performed on a beverage containing high-fructose corn syrup, New York Times wine critic Eric Asimov turned his attention to root beer…
Energy shot dispute confuses retailers
, BevNET.com Staff Writer A legal dispute between rival companies in the increasingly litigious energy shot category has confused retailers and left at least one company not involved in the…
This Bud's not for InBev
Anheuser-Busch has contacted Grupo Modelo about a possible merger to make the American brewery too expensive for InBev. See the clip below.…
Buying Bud?
InBev offered Anheuser-Busch a $46 billion buyout. Watch the clip below for more.…
Boo Koo changes company’s name, focus, board
, BevNET Staff Writer In the wake of a financial statement in which the company reported profits falling by 93 percent, Boo Koo Beverage Company is changing its name, changing…
Two new varieties to be added to achievONE line
, BevNET Staff Writer Skylarhaley plans to add two decaf variants to its achievONE protein-heavy RTD coffee line this September, according to Peter Vermeulen, the company’s executive vice president and…
Coca-Cola exploring new sweetener for beverages
, BevNET Staff Writer Coca-Cola is exploring beverage applications for Truvia – the natural, zero-calorie sweetener the company co-developed with Cargill – but a representative from the company declined to…
"Blow" maker a scumbag?
Logan Gola’s Blow Energy Drink Mix got exactly the kind of attention that the BevNET staff was afraid it would. Last week, U.S. Rep. Mary Bono-Mack – while standing next…
More beverage burglars
It looks like beverage burglars have diversified. The latest pair of drink thieves moved beyond energy drinks and included Loganberry Tea and Jones Soda in their Red Bull heist. Their…
Cadbury approves beverage spinoff. What will it mean?
, BevNET.com Staff Writer The Doctor is in. If there’s anything that the last century of soft drinks has taught us, it’s that chocolate and soda don’t mix. Investors at…
Beverage bottles could ease global warming?
Two researchers have an idea that could put the power to reduce global warming into your hands – specifically into your beverage bottles. Dr. Thomas E. Muller and Dr. Toshiyasu…
Red Bull coming to your mp3 player?
After branching out into all-natural cola, Red Bull’s next move could be into the music industry. The New York Post reported that the energy drink company is building a multi-million…
Reed’s cuts DSD sales staff to focus on grocery sales
, BevNET.com Staff Writer If you were waiting to get Reed’s Ginger Brew or Virgil’s Cola into the cooler case of your favorite corner store, put those hopes on ice.…