Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

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Posts by Ray Latif

NACS 2015 Video: Checking In With Aquahydrate CEO Hal Kravitz

At the 2015 NACS show, BevNET sat down with Aquahydrate CEO Hal Kravitz for a video interview that covered several topics, including the company’s celebrity owners, Aquahydrate’s positioning as a “performance lifestyle brand,” and the non-traditional marketing approach of the alkaline water line.

NACS 2015 Video: Mamma Chia’s C-Store Strategy

In a video interview filmed at the 2015 NACS show, Matt Buckley, Mamma Chia's senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers.

NACS 2015 Video: Voss Finds Its Flavor

Premium water brand Voss has introduced its first flavored line extensions. Packaged in Voss’ cylindrical glass bottles, Lemon Cucumber and Tangerine Lemongrass joined the brand’s subset of sparkling waters.

Cold Brew Coffee Finds its Mojo in Mass

In an increasingly crowded field for cold brew coffee, Mojo is a super-premium offering that founder Ann Brainard views as differentiated by its taste -- she compares it to “melted coffee ice cream” -- and formulation, which utilizes a recipe cultivated by her New Orleans restaurateur family.

Industry Veteran Takes the Reins at FulHum Water

A former Coca-Cola Co. executive, John Blackington arrives at FulHum with over 30 years of experience in the beverage business, including the last 10 as a managing partner at consumer product advisory firm GBS Growth Partners.

WSJ: Coke Will Not Renew Sponsorship of Academy of Nutrition and Dietetics

Coke’s decision is part of a broad review of its partnerships, according to a company spokesperson, and comes just weeks after the cola giant was criticized for its behind-the-scenes funding of a non-profit which downplayed the role of soft drink consumption on obesity.

Keurig Launches New “Kold” Beverage System

Unlike competing at-home cold beverage machines, Kold does not use a carbon dioxide canister to create carbonated beverages. Instead, its sparkling drink pods contain what Keurig calls “Karbonator beads,” each of which hold beverage-grade carbon dioxide that is released during the drink-making process.

Report: Monster Settles Lawsuit for “Substantial Dollars”

Details of the settlements have not been released, however, Bruce Schechter, an attorney with R. Rex Parris Law Firm, told LawyersandSettlements.com that Monster had recently paid the family of a 14-year-old who in 2011 died of cardiac arrest.

Expo East 2015 Video: Rebbl With a Cause

Marketing a range of products that have both unique names and formulations -- including a "medicinal mushroom"-infused, coconut milk-based chocolate drink called Reishi Chocolate -- Rebbl's business philosophy is as deeply entrenched in unique sources of nutrition as it is in organic and fair trade sourcing methods.

Chick-Fil-A, Wendy’s Add Honest Kids to Menus

A few months after Honest Tea partnered with Wendy’s to launch a new organic green tea beverage exclusively in the fast food chain, the company’s Honest Kids brand is now being rolled out nationwide at Wendy’s as part of a revamped kid’s meal and is currently available in select Chick-Fil-A stores.