Sweet Leaf Tea Gives Back with Donation to Big Brothers Big Sisters
Beverage Brand Supports Families And Children With Donation of Computers AUSTIN, Texas, Jan. 5, 2012 /PRNewswire/ — The Sweet Leaf Tea Company is proud to announce a donation of 40…
Ray Latif
Producer, Taste Radio; Contributing Editor, BevNET
Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.
Posts by Ray Latif
Kombucha Challenge Picks Up Steam as 3 More Companies Climb On Board Including Market Leader GT’s/Synergy
“Swap Your Soda” (or coffee, energy drink, juice, etc.) with Kombucha for 30 days and See How You Feel Los Angeles, CA (Jan 2, 2012) – Leading Kombucha industry &…
Pulse Secures Distribution for Cabana 100% Natural Lemonades in Utah and Alaska
DENVER, CO–(Marketwire – Jan 4, 2012) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of “good-for-you” NutriPurpose™…
SoBe Launches Three New SoBe Lifewater with Coconut Water Flavors
SoBe Returns to Its South Beach Roots for the Third Annual Skinsuit Spread; Introduces Its Newest SoBe Lifewater Infusion – Coconut Water PURCHASE, N.Y., January 4, 2012 /PRNewswire/ — Great…
PepsiCo Launches Star Wars-Themed Marketing Campaign for Brisk
PepsiCo has introduced new Star Wars-themed advertising, social media initiatives, and packaging to promote its Brisk iced tea and juice drinks, according to an article in The New York Times. The new marketing campaign will enlist characters from Lucasfilm’s “Star Wars: Episode I — The Phantom Menace 3D,” which is set for release next month. The campaign is designed to expand upon Brisk’s strong social media presence and increase sales within its target market of young adults, particularly males aged 18-29.
HINT Partners with Fresh Diet Program
MIAMI, Jan. 4, 2012 /PRNewswire/ — The Fresh Diet America’s premier at-home meal delivery company announces today that it has recently partnered with HINT Water and Fitness Expert Jessica Smith…
FRS Athlete Jordan Romero Shatters World Mountain Climbing Record
With successful ascent of Vinson Massif in Antarctica, 15 year old becomes the youngest person ever to climb “The 7 Summits” Foster City, CA (January 3, 2012) – FRS® Healthy…
Sensient Flavors Predicts 2012 Flavor Trends
INDIANAPOLIS, Ind. — Sensient Flavors, one of the world’s leading flavor companies, has announced its flavor trend predictions for 2012. The list was developed using Sensient’s proprietary predictive process that…
Jones Soda Co. Secures $2 Million Credit Facility
SEATTLE, WA, Jan 03, 2012 (MARKETWIRE via COMTEX) — Jones Soda Co., a leader in the premium soda category and known for its unique branding and innovative marketing, today announced…
Icelandic Glacial Promotes From Within to Name Two VP of Sales
January 3, 2012 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the promotion of Jeff Gibbons to Vice President of…
Alternative Sweeteners on the Rise
Led by greater market penetration and use of the stevia extract rebiana-A (reb-A), U.S. demand for alternative sweeteners will rise by 3.3 percent annually through 2015, according to a new report by market research firm Freedonia. The report indicates that the alternative sweetener market will reach $1.4 billion in sales within three years and that despite a sluggish diet soft drink market, high intensity sweeteners, including aspartame and sucralose, will remain the largest selling products within the category.
Pepsi Tweet Explained: Street King Nabs Honickman Distribution
Pure Growth Partners' co-founder Chris Clarke has lent some context to business partner Curtis "50 Cent" Jackson's Twitter message that his company had signed a deal for Pepsi to distribute Street King energy shots. According to Clarke, Street King has landed a key independent Pepsi distributor, the Honickman Group, which is known for its powerful execution in the New York and Mid-Atlantic regions.
NBA All-Star Deron Williams Joins Red Bull Family in Style
NEW YORK, Jan. 3, 2012 /PRNewswire/ — While East Coast winds may have played games with New Jersey Nets point guard Deron Williams’ scheduled helicopter ride recently, the Olympic Gold…
RevNutrition.com Now Carrying Fighter Energy
DELRAY BEACH, FL – Fighter Energy, a brand that provides a healthier, more convenient energy drink to consumers, is now available on RevNutrition.com. Fighter Energy is convenient and portable, with…