Kombucha Challenge Picks Up Steam as 3 More Companies Climb On Board Including Market Leader GT’s/Synergy

“Swap Your Soda” (or coffee, energy drink, juice, etc.) with Kombucha for 30 days and See How You Feel

Los Angeles, CA (Jan 2, 2012) – Leading Kombucha industry & authority site Kombucha Kamp is pleased to announce the addition of 3 new partners in The 30 Day Kombucha Challenge including category founder and market leader GT’s/Synergy Kombucha. Also signing up are international collaboration Kombucha Botanica (a Bay Area/Canadian partnership) as well as Houston’s own Kickin’ Kombucha, filling out an already impressive list of sponsors to a whopping 16 companies.

While initially expecting to give away over $5,000 worth of Kombucha and prizes between January 2 – 6, 2012 to spark new habits in the new year, that total has now surpassed $6,500 due to the generosity and enthusiasm of the Kombucha companies as well as retailers, both expecting continued boosted interest in the functional beverage category, and specifically its rising-star product Kombucha, through 2012 and beyond(1).

Previously announced sponsors High Country Kombucha, búcha live kombucha, Beyond Kombucha, Aqua Vitea Kombucha, House Kombucha, Deane’s Kombucha, Fab Ferments, NessAlla Kombucha, Buchi, Lionheart Kombucha, Kombucha Mama, ThéBÜ, Revive Kombucha & Herbucha have already begun working with KombuchaKamp.com, DrinkKombucha.com, high profile eco-sites including Organic Soul, Ecolutionist and Green America, and a national network of nutritionists and health and nutrition blogs to raise awareness of the many advantages of drinking Kombucha.

Kombucha Kamp’s “Swap Your Soda, See What Happens” Challenge encourages participants to kick their soda, coffee, energy drink or even juice habit and instead try 4-8oz of Kombucha 1-3 times a day for 30 days. With dietary changes topping the list as America’s most popular New Year’s resolution(2), The 30 Day Kombucha Challenge Daily Check-In hosted by co-founder Hannah Crum, provides a real-food, real-nutrition structure for beginning that transition: I dare you to discover what changes you notice by swapping your soda with Kombucha for 30 days.”

The freshly launched interactive website 30DayKombuchaChallenge.com provides daily check-ins, exercises, videos and more from a variety of experts in the alternative health field during the 30 day program. By the end, Challengers are encouraged to construct a long term plan based on their own discoveries made during their 30 day journey. The Challenge can be started from the beginning by anyone at any time and is available for free.

What’s driving Kombucha’s rise? Concerns that over consumption of sugary and other “crash-and-burn” beverages has lead to an increase in obesity(3) while supposedly healthy choices such as juice and diet sodas may be causing health problems rather than preventing them(4). Kombucha is part of a larger trend: consumers dumping soda for functional beverages (5).

Learn more at 30DayKombuchaChallenge.com and KombuchaKamp.com.

About Kombucha Kamp

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(1) http://www.bevnet.com/news/2011/the-kombucha-crisis-one-year-later
(2) http://www.usa.gov/Citizen/Topics/New-Years-Resolutions.shtml
(3) http://www.cdc.gov/obesity/data/trends.html
(4) http://uk.reuters.com/article/2007/07/24/uk-heart-softdrinks-idUKN2339241420070724
(5) http://www.just-drinks.com/management-briefing/introduction-and-overview_id105304.aspx